Why AI automation matters now

0:00 Companies are scaling revenue with fewer employees and others are shutting down completely. If you're a business owner, employee, or a recent grad, [music] this affects you right now. But here's the good news. You're not too late. In this video, I'm going to break down AI automation in a way you will understand. No jargon, no hype. So, by the end, you're going to be 100% fluent in AI automation. You'll know how to use AI to automate your brand, your business, and even your inbox.

0:22 Because if you don't learn this right now, somebody else will, and they're going to outperform you with half the effort. And this is exactly how I've been able to scale my Inc. 5000 agencies to $800,000 a month while working remotely in my penthouse. This skill has allowed me to scale with an unfair advantage. And that's what I want to teach you today. Now, here's what AI automation superpowers can actually do for you. You can automate your personal brain.

0:46 From idea generation and script writing to scheduling content and running engagement workflows, you can build fully automated client acquisition systems. One that finds leads, writes messages, and sends emails, voicemails, even direct mail. You can create offers that you can sell at scale. Or you can use them as reverse lead magnets to bring people into your ecosystem. You can replace entire sales teams with AI that reviews calls, writes custom proposals, and books appointments. I even replace my executive assistant with AI agents that manage my inbox, travel calendar, and more.

1:33 And the truth is, it's just the beginning. This video isn't going to be about chasing the latest tools or trends. The tools change every day, and they change fast. This is about changing the way that you think in this new world. Now, let me show you exactly what we're working on today. Follow me. All right, so strap in with me. Here's what we're going to be going over today. First, we're going to be talking about some AI automation basics.

1:55 We're going to be talking about some of the biggest possible opportunities for both business owners and employees. We're going to go through some common misconceptions and I'm going to show you the best way to learn AI and to keep learning AI so you don't fall behind. Then I'll show you a secret way to get some of these tools either for free or at a massive discount. Then we're going to break down AI automation into two separate chunks, automation and AI.

2:18 So we're going to talk about how to learn automation, the tools, the trends, what are workflows versus agents, how can you leverage templates and leverage AI to help you build automations. I'm going to be walking you through some basics on integrations, web hooks, and API calls. Then we're going to go over AI, specifically the large language models, and the strengths and weaknesses between Claude and Gemini and ChatgPT, and how to always stay up to date on which one is best.

2:41 Then I'm going to show you how to take it from inside of chatgpt.com and use AI inside of automations to become AI automation. I'm also going to show you some really neat tricks for using AI to generate creatives like graphics and video. then some basics on prompt engineering and how to really nail down your prompts. Then we're going to get a little bit deeper. We're going to talk about scraping, how to scrape anything on the internet, how to use it in your automations, and then some practical use cases that you can copy and paste into your own work.

3:25 And then we're going to talk about knowledge basing, free tools that you can use, how to set up knowledge bases really quickly, use cases for them, and how to use knowledge bases inside of automations. Then we're going to touch on vibe coding. You can now build software, applications, and websites just by talking to an AI model. It's unbelievable. I'm going to show you how to master that as well. So, my goal is by the end of this, you are going to be an absolute savage and master at AI automation.

3:47 Whether it's going to be for your job or for your own business, you're going to be fully literate and you're going to be able to go and start building. All right, so let's start with some AI automation basics. How to think about AI automation and what it even means. So, right now is an interesting time where we're kind of at this crossroads. See, business owners right now are mostly concerned with cutting staff so that they can grow revenue and automate a lot of basic tasks, admin tasks.

4:08 As you can see, across the biggest companies like Google and Apple, they're not hiring entry-level roles anymore. They're replacing all of those admin roles, HR, billing, VAS, all of that is now getting replaced by AI. And we're also starting to replace our creative roles where one graphic designer or one video editor now has the capabilities to produce as much as a hundred. This allows you to spend more of that revenue serving more clients, spending more on marketing, and spending more investing into your client and your service.

4:31 And without AI automation, you're going to be spending more on your operations, which means those who are spending less on their operations are going to scale much faster than you, and you're going to be in big trouble. And let's face it, entry-level roles have high turnover. They're coming in with very little experience. So, you have to train them, then you have to replace them, and eventually you have to promote them and do it all over again.

4:54 If you're able to automate that with AI automation, not only do you not need to train or replace or account for human error, but it gets better and better with time. So, what if you're an employee or a recent grad? Well, yeah,