Course overview
Start hereAI for Communication Managers
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AI for Communication Managers (Prompt Course)

15 lessons · 311 prompts

A day in the life of a Communication Manager: what changes with these prompts.

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Get started: Turn AI into a reliable partner for your communication team

AI for Communication Managers (Prompt Course) is a practical, end-to-end program that shows communication leaders how to use structured prompts to plan strategies, create content, manage crises, coordinate media relations, build employee engagement, run events, train spokespeople, and measure results. The course brings these areas together into a unified prompt system so your team can work faster, stay consistent, reduce rework, and make decisions based on evidence rather than guesswork.

What you'll learn

  • How to set up prompt workflows that mirror the entire communication lifecycle-from audience insight and strategy to content creation, approvals, publication, measurement, and iteration.
  • How to maintain brand voice and messaging consistency across internal and external channels using repeatable prompt structures and guardrails.
  • How to translate high-level goals into channel-specific plans for intranet, email, social media, press, events, and training.
  • How to build crisis readiness with prompts for risk sensing, scenario planning, escalation paths, and rapid content adaptation.
  • How to improve media relations through prompts that support story development, spokesperson preparation, and response management.
  • How to run employee engagement campaigns with clear objectives, messaging themes, content calendars, and feedback loops.
  • How to analyze audiences and content performance to guide decisions and demonstrate impact with meaningful communication metrics.
  • How to manage stakeholder expectations with clear messaging frameworks, role clarity, and feedback prompts that keep projects on track.

How this course works

  1. 15 lessonsOne task of your job each, from internal communication strategy to crisis response content creation.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.