Course overview
Start hereAI for Public Relations Specialists
START HERE

AI for Public Relations Specialists (Prompt Course)

18 lessons · 355 prompts

A day in the life of a Public Relations Specialist: what changes with these prompts.

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Start strong: build AI-assisted PR workflows that save hours each week

AI for Public Relations Specialists (Prompt Course) gives communications teams a practical system for using AI to plan, create, distribute, and measure PR work with confidence. You'll learn how to turn clear objectives into reliable prompt workflows, reduce drafting time across channels, stress-test plans for tough scenarios, and convert coverage and feedback into useful insights you can act on.

What you'll learn

  • How to draft and refine clear, newsworthy communications for media outlets
  • How to prepare, simulate, and improve crisis response materials and approvals
  • How to plan social content that matches goals, audience needs, and channel norms
  • How to support speech development, talking points, and executive briefings
  • How to research and profile audiences to guide tone, content, and outreach
  • How to monitor brand perception and summarize trends from public feedback
  • How to plan, message, and coordinate event communications before, during, and after
  • How to improve media relations through relevant outreach and follow-ups

How this course works

  1. 18 lessonsOne task of your job each, from ai & chatgpt for media release writing to feedback analysis and reporting.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.