Why info products matter

00:00 I personally have a firm belief that info products or digital products like courses, cohorts, coaching, PDFs, ebooks, and the rest will not be replaced by AI. Because there's a difference between knowledge and information. And what I mean by that is if you don't know what to ask the AI, then the AI can't do it for you. As an example, an expert content creator will

00:24 know exactly what to ask the AI in order to write good content and it isn't as simple as asking it to write a viral post for it. And that's because they have experience. They know what good looks like. And when the AI output gives them something that isn't good, they know how to change it and that puts them far ahead of everyone else that is just trying to get AI to do everything for them without knowing it first. And so

00:48 what about someone who hasn't even considered content creation as a viable career path or they haven't been convinced or persuaded to pursue that path even if they're the right fit for it. They've just been putting it off or they don't even consider it even though they hate the jobs that they're in. They are never going to ask the AI about that. And if they ask the AI to help them become a content creator, there are

01:10 a million different systems and ways of becoming a content creator. So the AI isn't going to be able to guess and guide them in the right direction. What that means is that you still have to educate yourself. You still have to learn. And what is the best way to learn in today's world? Well, it's probably not from schools because they're slow and outdated and aren't going to teach you the things that allow you to do what

01:34 you want in life. So where do you turn? When I want to learn something, I go to YouTube. I go to podcasts. I find people on social media who teach it and I just absorb their content over two to three months until I understand the principles of that thing. And of course, I practice. So learning, education, info products aren't going out of style. I actually think that they're going to become more important than ever because

01:56 the people who are trying to have AI do everything for them are going to hit a wall very quickly and realize that they have to learn how to do it anyway. Now, static information products or digital products, so a typical PDF that you get or a course or a cohort, I don't think that those are dying. I just think that people expect a lot more. They expect you to have AI built in because they

02:19 understand how helpful that can be in guiding them through the course or guiding them through the information and helping them implement it. And so that's why the Eden store exists is because you can create your own AI product as an information or a knowledge product. This is a new way of building and creating digital products and it is a lot faster than how you would do it before just manually creating the course. It's a lot

02:41 more impactful for your customers and therefore it's a lot more profitable for you because more people purchase it. So in this video I'm going to show you exactly how to create your first profitable digital product with $10,000 as the milestone. I personally made over 10 million with digital products, so I have a lot of experience. I've created probably 20 to 30 digital products. So I think I have a lot I can share with you,