Replacing a copywriter with ChatGPT

0:00 If we want to attract more level 10 clients, our content always needs to speak to that level. If you create content for level one people, what happens is you will push away level 10 people by speaking to level one. However, if you speak to the champagne client, creating level 10 content, your level one clients can be inspired by that and be called to rise. So, this is my creative brief here that I'll just share this with you.

0:23 I actually named mine. I made like ICP1 is the icon, ICP2 is the rising star, ICP 3 is the rookie. Nicknamed his something really funny that it was like the whale, the shark, the guppy. Kind of thinking like that. Um, and do you guys know the difference between the ICP levels? One, two, and three. One is like the dream customer. They have everything that that would make them the dream customer. They have the right mindset. They have the right budget.

0:45 They're willing to spend. They're they're like, you would love to have just your roster of clients full of ICP1s. The ICP2s, that's like just a little bit of a step down. Maybe there's some things that can be improved to become a dream customer. Maybe it's like, well, once they have a funnel up or maybe they need a better mindset, but they're like they're close. ICP3s are they're not really the dream customer at