Intro

0:00 And if you're not learning how to adapt to it and adopt it into your business, you genuinely will fall behind in real estate in the years to come. Now, the craziest part is most agents just think that AI or artificial intelligence is chat GPT. And while that is a component of it, it is actually just an LLM or a language learning model. And I want to make sure that you're using a ton of really cool tools to make your life a ton easier when it comes to scaling your real estate business.

0:44 So, what I'm going to be doing today is breaking down seven super cool AI tools that you can be implementing into your business to not only save a ton of time, but make a ton more money and generate more leads, especially when it comes to creating high-quality content in a fraction of the time for incredibly cheap. So, without further ado, let's show you how to use AI as a real estate agent effectively in your business to take your real estate business to a completely new level.

1:08 What's up, guys? My name is Mike Sherrard with EXP Realty. I train thousands of agents every day to scale their business the modern way, and that now includes AI or artificial intelligence. So, this is super super powerful. It's a revolution that's happening in real estate. Just like social media, a lot of people said it's not here to stay, nobody needs to learn it. Well, look at all the agents that are now struggling to learn it because it's now a necessity and a must-have, a need to have, not just a nice to have or something that is fun to dabble with.

1:32 AI is going to be doing the same. It's going to make a lot of agents irrelevant who do not adapt it to their business. Now, the way that I like to look at AI is that it's almost like the tractor. And what I mean by that is centuries ago, people were farming by hand. Everything was done by hand. And then the tractor came along and there was a certain amount of farmers that adapted to it and learned how to use the tractor and there's a certain amount of farmers that said, "I'm not going to learn how to use that.

1:55 I'm going to continue do it the old way." Well, the ones that didn't adapt to it became irrelevant and got replaced and they were out of jobs. The ones that learn how to adapt to the new technology still have jobs, still are farmers, they're just doing it differently, more efficiently, more effectively. So, it's not that AI is going to replace real estate agents, but the ones that don't adapt to it will become irrelevant in some way, shape, or form in terms of their lead generation strategies, the content they put out, and all of the things that go into getting clients, servicing clients, and retaining clients, which are the three key activities that agents need to do.

2:39 So, what you want to do is be the ones that learn how to use the tractor or use AI, which shifts what you do as a real estate agent, but it makes you more effective and more efficient and keeps you ahead of the curve and also on trend with where the industry is going. Now, without further ado, let's dive in to the seven tools that I personally use and think you should be doing as well because it makes a ton of difference when it comes to scaling your business.

3:02 The first is going to be Opus Clip. Now, we'll walk through a little bit of a tutorial here, but this is a super powerful tool that I personally use and all of the links will be in the description. You can click them and you can browse around, check them out, use them, enroll in them for any ones that