Course overview and philosophy

0:00 hello and welcome to the first video of AI marketing course for digital marketers where we will be focusing mostly on CH GPT we might use any other AI tools as well for any specific use cases but widely and vastly it will be only Chad GPT and there are reasons for that which I will explain later this course will help you to kind of understand the use cases where you can include these AI Tools in your workflow as a digital marketer in your day-to-day task and basically enhance your efficiency as a digital marketer so this course is more mostly about demos to show you how we can use chat GPT and other AI tools to do our day-to-day task as digital marketers fast and improve the quality of the output I see a lot of digital marketers they know that they have to get started with the AI because otherwise they'll be left behind but I don't know they're still waiting but I think we are heading towards a time when very quickly people who do not already know how to leverage these tools will become irrelevant and this space is growing so fast that soon we'll see a time when it'll be very hard for people to catch up if they haven't already started working on these tools so that

1:11 being said this is the curriculum of the course of course there might be changes because this space is changing so fast and it's new honestly I'm still discovering I've been working on it for a while now I'm still discovering different use cases so this curriculum might change but overall this is how it will look like we will see chat GPT for marketers in Q3 2024 what are the basics what are the important why is it so important and what should be your expectations as of now from chat GPT then we'll talk about prompts then we'll talk about market research how chat GPT can help us in market research and quality market research do competitor research and project briefings digital marketing strategy how we can use jat GPT to create digital marketing strategy from scratch and then how we can use it for campaign planning me planning then different type of creative like ad copy creation email copy creation product description landing pages taglines and what kind of prompts we will use what should be our expectations how we should use it basically this course will give you kind of a direction because there are Million Ways to Think about any of these topics this will give you a direction help you to kind of get

2:23 started then you can use and uh think about other use cases but and this is kind of like the best use cases I have come across so far and I have worked extensively on chat GPT honestly and then uh we'll talk about content calendar and pillars then content marketing strategy reporting and analytics audience Persona building and certain you Advanced use cases like focus groups testing architecture how to create custom chart gpts for marketers and then uh we'll work on certain professional templates case studies and white papers fqs and then sentiment analysis ad text architecture this is like the basically the overall structure but this might change meaning we might add a lot of more topics now you might ask me why did I use chat gbt it's very