# 73% of insurance CEOs now rank AI as their top investment priority, KPMG finds

> 73% of insurance CEOs have made AI a top investment priority, per new KPMG research. But only 32% of financial services firms report returns at meaningful scale.

- Type: AI news
- Page: https://completeaitraining.com/news/73-of-insurance-ceos-now-rank-ai-as-their-top-investment/
- Published: 2026-06-04
- Updated: 2026-06-04
- Author: Jeroen Erne
- Jobs: Insurance
- Reading time: 1 min

### Three-quarters of insurance CEOs now prioritize AI investment

Nearly 73% of insurance CEOs have made [AI a top investment priority](https://completeaitraining.com/tag/insurance/), according to new KPMG research. The technology is spreading across underwriting, claims processing, onboarding, and customer service operations.

Yet results remain mixed. While 92% of financial services companies have generated some profit from AI, only 32% report returns of meaningful scale.

#### The gap between investment and returns

Insurance leaders remain optimistic despite the slow start. Two-thirds expect AI-derived returns within one to three years-up sharply from 21% two years ago. The same proportion plan to allocate 10-20% of their budgets to AI.

KPMG noted that insurance boards and executives have made progress understanding AI as a business strategy rather than just an IT tool.

#### What's driving adoption

Productivity and efficiency gains remain the primary draw. Companies also see value in improved data quality and [AI data analysis](https://completeaitraining.com/tag/data-analysis/) capabilities.

But concerns persist. Compliance and security risks are holding back investment at some firms. A growing number also worry about becoming too dependent on Big Tech vendors.

#### Early movers versus laggards

Slower-moving insurers risk falling behind. Companies with limited AI proof-of-concepts often prioritize building foundational capabilities-quality data infrastructure and scalable systems-over immediate returns.

Riccardo Altenburg, Tech, Data and AI Lead for Insurance at KPMG, said: "As AI moves from experimentation to enterprise capability, organizations that build a foundation that is scalable with quality data are best positioned to realize sustained value."

---

This is the Markdown form of https://completeaitraining.com/news/73-of-insurance-ceos-now-rank-ai-as-their-top-investment/. The whole site is mapped at https://completeaitraining.com/llms.txt.