# Adobe launches AI agent platform for automated marketing campaigns, adds Dick's Sporting Goods as partner

> Adobe launched CX Enterprise, an AI agent platform that automates digital marketing campaigns for enterprise customers. Amazon, Microsoft, OpenAI, and major ad agencies including Omnicom and WPP have already signed on.

- Type: AI news
- Page: https://completeaitraining.com/news/adobe-launches-ai-agent-platform-for-automated-marketing/
- Published: 2026-04-22
- Updated: 2026-04-22
- Author: Jeroen Erne
- Jobs: Marketing
- Reading time: 1 min

### Adobe Launches AI Agents to Automate Marketing Campaigns

Adobe released a new AI agent platform this week designed to automate digital marketing and advertising for enterprise customers. The company announced **CX Enterprise**, an agent-based system that manages customer engagement, sales, and loyalty across marketing teams.

The platform powers more than 1 trillion experiences annually through Adobe Experience Platform Agent Orchestrator, which integrates AI agents directly into Adobe's enterprise applications.

#### How It Works for Marketers

CX Enterprise gives marketers reusable agent skills-essentially modules that automate common tasks across different AI agents. This approach mirrors early internet software development, where modular components reduced duplication and sped up deployment.

Two new software tools support the platform. **Adobe Brand Intelligence** maintains brand identity by learning from feedback and tracking when the system rejects certain assets. **Adobe Engagement Intelligence System** acts as a decision engine, recommending the next best offer, message, or action for each customer based on lifetime value rather than clicks alone.

#### Real-World Application: Dick's Sporting Goods

Adobe partnered with Dick's Sporting Goods to demonstrate the platform in action. The retailer uses Adobe Experience Platform to consolidate customer data across touchpoints, then applies **Adobe GenStudio** to streamline content creation and delivery as consumer preferences shift.

This workflow reduces the time between strategy and execution, allowing brands to respond faster to market changes.

#### Industry Adoption and Partnerships

Major technology companies are backing the platform. Amazon, Microsoft, Anthropic, OpenAI, and Nvidia expanded their partnerships with Adobe to support CX Enterprise.

Global advertising agencies-including Omnicom, Publicis, and WPP Group-have standardized CX Enterprise to build solutions for shared clients. HUMAN Security also integrated its security capabilities directly into Adobe Experience Platform as an official technology partner.

For [AI for Marketing](https://completeaitraining.com/tag/marketing/) professionals, the expansion reflects how [AI Agents & Automation](https://completeaitraining.com/tag/automation/) are moving from pilot projects into core marketing infrastructure.

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