# Agent Analog launches SMS-based concierge service for live event guests

> Agent Analog launched today as an SMS-based event concierge-guests text questions with no app or login required. The service comes from Analog Events, a decade-old firm founded by 20-year event production veteran Jordan Kaye.

- Type: AI news
- Page: https://completeaitraining.com/news/agent-analog-launches-sms-based-concierge-service-for-live-2/
- Published: 2026-04-18
- Updated: 2026-04-18
- Author: Jeroen Erne
- Jobs: Hospitality and events
- Reading time: 1 min

### Agent Analog Launches SMS-Based Concierge for Live Events

Agent Analog, an AI-powered event concierge, launched today to handle guest requests via text message. Guests text questions or needs without downloading an app or logging in.

The service draws on 20 years of event production experience from founder Jordan Kaye, who has produced premieres, executive summits, conferences, and brand activations. Analog Events, the company behind the product, has operated for a decade.

Agent Analog sits alongside existing event management platforms. While those systems handle registration, logistics, and check-in, Agent Analog guides guests through the event itself-answering questions, tracking preferences, and anticipating requests before they're asked.

"The moments that stay with people are the ones where they feel genuinely taken care of," Kaye said. "The Michelin-starred restaurant that remembers how you take your coffee. The hotel concierge who has the car waiting before you ask. We wanted to create the digital version of that perfect host."

The product targets event professionals managing guest experience. For teams working in hospitality and events, the friction-free approach-no app, no login-removes a barrier between guests and support.

For more on AI applications in event and hospitality settings, see our coverage of [AI for Hospitality & Events](https://completeaitraining.com/tag/hospitality-and-events/) and [AI for Customer Support](https://completeaitraining.com/tag/customer-support/).

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