# AI-related job postings rise 112% across marketing, advertising and content roles

> AI job postings in marketing and content roles grew 112% year-on-year in Q1 FY27. This makes AI a baseline requirement across creative and business functions.

- Type: AI news
- Page: https://completeaitraining.com/news/ai-related-job-postings-rise-112-across-marketing/
- Published: 2026-07-15
- Updated: 2026-07-15
- Author: Jeroen Erne
- Jobs: Marketing
- Reading time: 1 min

AI-related job postings in marketing, advertising, and content roles grew 112% year-on-year in Q1 FY27, according to talent platform Apna's AI Readiness Pulse 2026. The jump signals that artificial intelligence is moving beyond technology teams and becoming a core requirement across creative and business functions.

Mentions of AI skills on candidate profiles rose nearly 18% overall. The growth was sharper in specific fields: advertising and communication roles saw a 42% increase, content, editorial, and journalism roles 40%, and marketing, brand, and digital marketing roles 36%. The data points to AI tools being integrated into daily workflows for content creation, campaign management, and client engagement.

Data science and analytics still account for 66.6% of AI skill demand, but business-facing roles are shifting fast. Product management saw AI-skill mentions jump from 28.57% to 50% of profiles - a 75% year-on-year increase. The report describes AI evolving from a niche technical skill to a core business skill.

#### Young professionals and Tier-2 cities drive growth

Early-career candidates are adopting AI skills faster than experienced professionals. Fresher profiles with AI mentions rose 20% year-on-year, compared to an 11% increase among experienced workers. Postgraduate profiles showed a 27% rise, and graduate profiles 15.7%, reflecting wider uptake across education levels.

AI talent is also spreading beyond India's largest metro hubs. Tier-2 city profiles increased AI skill mentions by 20% versus 14% in Tier-1 markets. Lucknow led with 54% growth, followed by Bhopal at 42%, Jaipur at 31%, and Ahmedabad at 46%.

#### Why this matters for marketing professionals

The findings signal that AI literacy is quickly becoming a baseline requirement for marketing, advertising, and content roles. The report concludes that competitive advantage will depend on combining AI tools with creativity, critical thinking, and consumer understanding - not just on access to the technology itself.

For marketing professionals, the shift means that building skills in AI-powered content generation, campaign optimization, and audience analysis can directly affect employability. Professionals looking to build these skills can explore structured resources such as an [AI Learning Path for Marketing Managers](https://completeaitraining.com/learningpath/ai-for-marketing-managers/).

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