# Consumers are four times more likely to trust brands less when they spot AI-generated marketing content

> Consumers who spot AI-generated brand content are four times more likely to lose trust than gain it. A survey of 8,000 people found 31% trusted brands less after noticing AI content, versus just 7% who trusted them more.

- Type: AI news
- Page: https://completeaitraining.com/news/consumers-are-four-times-more-likely-to-trust-brands-less/
- Published: 2026-04-10
- Updated: 2026-04-10
- Author: Jeroen Erne
- Jobs: Marketing
- Reading time: 1 min

### Visible AI in Marketing Costs Brands Trust, New Survey Shows

When consumers notice AI-generated content in brand marketing, they're four times more likely to lose trust than gain it. A December 2025 survey of 8,000 consumers found 31% trusted brands less after spotting AI-made content, while only 7% trusted them more.

The survey, conducted by Klaviyo and Datalily across eight countries including the US, UK, and Australia, points to a broader consumer discomfort with AI in marketing. More than half of consumers (55%) feel uncomfortable with AI-generated content on social media.

#### Trust Damage Has Real Consequences

The skepticism is changing how people search for information. Nearly half of US consumers now cross-check multiple sources when looking up information online, according to Raptive data.

For marketing teams, the data suggests a clear strategy: keep human creative work visible to consumers. AI belongs in the workflow behind the scenes, not as the face of brand messaging.

#### What This Means for Your Team

Use this 4x trust gap in your next creative or brand strategy meeting. It's concrete evidence for why human craft matters in consumer-facing work. The stat also clarifies where AI tools add value - in production efficiency and ideation - versus where they damage credibility.

Understanding how to deploy AI responsibly while maintaining consumer trust is increasingly critical for marketing managers. Resources like an [AI Learning Path for Marketing Managers](https://completeaitraining.com/learningpath/ai-for-marketing-managers/) can help teams make these decisions strategically.

For broader context on implementing AI effectively in marketing, explore [AI for Marketing](https://completeaitraining.com/tag/marketing/) to understand best practices across the function.

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