# Data#3 H1 Sales Climb on AI and Windows 11 Tailwinds, Dividend Ticks Higher

> Data#3's first half jumps on AI buzz and Windows 11 refresh, fueling cloud, data, and device work. Sales hit $1.54B (+9.2%); revenue $423.1M; profit $23.2M; dividend 13.5¢.

- Type: AI news
- Page: https://completeaitraining.com/news/data3-h1-sales-climb-on-ai-and-windows-11-tailwinds/
- Published: 2026-02-23
- Updated: 2026-02-23
- Author: Jeroen Erne
- Jobs: Sales
- Reading time: 2 min

### Data#3 Sales Climb Amid AI Optimism

Published on February 23, 2026

Data#3 posted a strong first half, with demand building around AI and endpoint upgrades. For sales teams, that means more budgets moving into cloud, data, and device refresh projects-plus service attach on top.

#### The numbers that matter

- **Gross sales:** $1.54 billion (+9.2%)
- **Revenue:** $423.1 million (+8.1%)
- **Net profit:** $23.2 million (+3.7%)
- **Interim dividend:** 13\.5¢ per share (+3.1%)

Data#3 delivers cloud services, data analytics, IT infrastructure, consulting, and managed services. The growth mix points to steady project flow and recurring services-good signals for deal velocity and attach rates.

#### Why this matters for sales

Two demand waves are in play: AI adoption and the Windows 11 refresh. Both create clear entry points for new wins, renewals, and upsell into services.

- **AI momentum:** Buyers want quick wins, guardrails, and measurable ROI. Package "discovery → pilot → scale" to land, then expand into data platforms, M365/Copilot readiness, security, and ongoing optimisation.
- **Windows 11 refresh:** Windows 10 reached end-of-support, which pushes device and OS upgrades, app compatibility work, security baselines, and endpoint management. Reference policy details here: [Microsoft's Windows 10 end of support](https://learn.microsoft.com/windows/release-health/windows-10-end-of-servicing?ref=completeaitraining.com).
- **Services attach:** Wrap projects with managed services for monitoring, user enablement, cost control, and governance. This stabilises margin and drives renewals.

#### Where the deals are

- **AI pilots:** Copilot readiness, data quality workshops, and secure rollout playbooks for specific roles (sales, service, finance). Quick 60-90 day scopes with clear KPIs.
- **Endpoint and OS upgrades:** Fleet refresh, app testing, device procurement, Autopilot/Intune setup, and security baselines. Bundle with training and support.
- **Cloud and analytics:** Modern data stack, reporting upgrades, and ML experimentation environments. Position as the foundation for AI use cases.
- **Security overlays:** Identity, DLP, and safe AI usage policies to reduce risk as teams start using new tools.

#### Talk tracks you can use

- "Let's scope a 90-day AI pilot tied to two workflows and agreed ROI metrics. If it pays off, we expand to the next team."
- "Your Windows 10 devices increase risk and support costs. We can map compatibility, refresh endpoints, and standardise management in one plan."
- "AI success depends on clean data and security. We'll fix the data layer, set access rules, and roll out safely."
- "We'll bundle the project with managed services so your team gets outcomes without extra overhead."

#### Objections to prep for

- **'We're not ready for AI.'** Start small. One workflow, one team, clear baseline, and a pilot that proves value fast.
- **'Budgets are tight.'** Prioritise refresh and AI pilots that protect revenue or cut costs in-year. Phased rollouts help cash flow.
- **'Security worries.'** Lead with identity, permissions, and data governance. Show the controls first, then the features.
- **'App compatibility for Windows 11.'** Offer assessment, remediation, and a staged rollout with rollback options.

#### KPIs to track this quarter

- \# AI-qualified opportunities created
- Win rate on endpoint/OS refresh deals
- Services attach rate per project
- Average deal size and gross margin mix
- Time-to-first-value on pilots

#### Next steps

- Build a target list: Windows 10 fleets, heavy Microsoft spend, regulated industries, and teams asking about Copilot.
- Launch an "AI discovery + pilot" offer with fixed scope, timeline, and success metrics.
- Package Windows 11 refresh with security baselines, device procurement, training, and managed support.
- Coordinate with vendors for MDF and co-selling to compress sales cycles.

#### Helpful resources

- [AI for Sales](https://completeaitraining.com/tag/sales/)
- [Microsoft AI Courses](https://completeaitraining.com/tag/microsoft/)

Bottom line: AI and Windows 11 are opening doors right now. Keep offers tight, prove value fast, and attach services to lock in renewals.

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