# Insurers 'not ready' for next-generation distribution

> Insurers lack the systems to support evolving agent channels and need to modernize product data, APIs, consent controls, and advice frameworks.

- Type: AI news
- Page: https://completeaitraining.com/news/insurers-not-ready-for-next-generation-distribution/
- Published: 2026-09-23
- Updated: 2026-09-23
- Author: Jeroen Erne
- Jobs: Insurance, Sales

Many insurers are not prepared for next-generation distribution, an industry analysis has found. The core problem is a lack of the systems and operating models needed to support agent-mediated channels as they evolve.

Carriers should focus on modernizing product data, APIs, consent controls and advice frameworks. Without these upgrades, firms will struggle to keep pace as autonomous channels begin to shape how customers access insurance products.

*Source: [https://www.insurancetimes.co.uk/](https://www.insurancetimes.co.uk/news/insurers-not-ready-for-next-generation-distribution/1459723.article?ref=completeaitraining.com)*

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