# Meta launches prescription Ray-Ban smart glasses as sales top 7 million units

> Meta released AI-powered prescription glasses on March 31, starting at $499, after selling over 7 million units in 2025. The Ray-Ban Meta Optics line is its first prescription offering, built with EssilorLuxottica.

- Type: AI news
- Page: https://completeaitraining.com/news/meta-launches-prescription-ray-ban-smart-glasses-as-sales/
- Published: 2026-04-18
- Updated: 2026-04-18
- Author: Jeroen Erne
- Jobs: Sales
- Reading time: 1 min

### Meta Launches Prescription AI Glasses as Hardware Sales Surge

Meta released AI-powered prescription glasses on March 31, 2026, betting on continued demand for smart eyewear after sales nearly tripled last year. The Ray-Ban Meta Optics Styles line marks the company's first prescription offering, developed with partner EssilorLuxottica.

The company sold more than 7 million units in 2025. That sales velocity prompted Meta to nearly double its AI spending to between $115 billion and $135 billion this year.

#### Hardware and Software Details

The new glasses support all prescription types and feature improved ergonomic design. Retail availability in the U.S. starts April 14 at $499.

Meta bundled software features that address sales and productivity workflows. WhatsApp message summaries use on-device encryption, while nutrition tracking works through image or voice input. The devices integrate more deeply with Meta's social platforms.

#### Broader AI Push

Meta completed its acquisition of Moltbook on March 10, a social platform where autonomous AI agents interact and share code. The deal brings co-founders Matt Schlicht and Ben Parr into Meta's Superintelligence Labs, led by Alexander Wang.

Moltbook operates like Reddit for AI bots, using real-time processing tools. The acquisition reflects competition among major tech firms to secure AI talent and build autonomous systems capabilities.

#### Wall Street Outlook

Sixty-five of 72 analysts covering Meta's stock issued Buy ratings as of mid-April. The average price target of $850 suggests potential upside of about 34% from that date.

For sales professionals, Meta's hardware expansion and [AI for Sales](https://completeaitraining.com/tag/sales/) tools offer practical applications in customer engagement and productivity tracking.

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