Course overview
Start hereAI for CMOs (Chief Marketing Officers)
START HERE

AI for CMOs (Chief Marketing Officers) (Prompt Course)

11 lessons · 169 prompts

A day in the life of a CMOs (Chief Marketing Officers): what changes with these prompts.

Track progress as a member

Set your marketing agenda with AI that delivers measurable results

AI for CMOs (Chief Marketing Officers) is a practical prompt course that helps senior marketing leaders turn AI into a reliable partner for decision-making, planning, and execution. It brings together a full stack of prompt-driven workflows that connect market analysis, content strategy, advertising, social media, brand stewardship, segmentation, launches, budget allocation, influencer selection, analytics, and feedback synthesis. The emphasis is on CMOs and leadership teams who need speed with control, strong governance, and outputs that translate into performance.

What you'll learn

  • How to structure prompt-driven work so it supports strategic planning, creative development, media optimization, and reporting across channels.
  • Ways to standardize AI usage across your team with guardrails for brand voice, compliance, and data privacy.
  • A repeatable approach to move from insight to action: gather inputs, generate scenarios, stress-test options, and convert approved outputs into plans, assets, and dashboards.
  • Techniques to link prompts to your KPIs: from audience and market signals through to content calendars, ad experiments, budget allocations, and post-campaign analysis.
  • Governance methods that keep humans in control while using AI for speed, coverage, and consistency.

How this course works

  1. 11 lessonsOne task of your job each, from market analysis to customer feedback and insight gathering.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.