Complete AI Training
Sign inGet my AI kit

Your job's AI kit

Get your AI kit

Tell us who you are and what you do. We show you your kit right away and email you the link: skills, prompts, AI agents, MCP servers and courses for your job.

500+ jobs ready, and we make a kit for any other job. No payment needed to look.

Share

Prompt framework course · 6 chapters · 15 min · certificate

AIDA, PAS and More: Copywriting Prompt Frameworks

AIDA, PAS, PAIN, FAB, 4Ps, PASTOR and QUEST: the classic copy formulas as prompts that write persuasive text.

Become a memberAlready a member? Sign in

What you'll learn

  • Explain how copywriting formulas work as prompt instructions
  • Write AIDA and AIDCA prompts for ads and emails
  • Apply PAS and PAIN to open with the reader's problem
  • Turn features into benefits using FAB and 4Ps
  • Structure long form copy with PASTOR, QUEST and Hook Story Offer
  • Choose and test the right formula for your job

Chapters

6 chapters · 15:06
  1. 2:44 01Start here Members Copy formulas as prompts This lesson explains what a prompt framework is and shows how copywriting formulas such as AIDA become prompts that set the order of a persuasive argument.
  2. 2:54 02AIDA Members AIDA: Attention, Interest, Desire, Action This lesson teaches AIDA as a prompt framework, four steps in order, with AIDCA adding proof for sceptical buyers.
  3. 2:16 03PAS Members PAS and PAIN: start from the problem This lesson teaches PAS and PAIN as prompt frameworks that open with the reader's problem, agitate it honestly, and only then offer the solution.
  4. 2:16 04FAB and 4Ps Members FAB and 4Ps: benefits and proof This lesson teaches FAB and the 4Ps as prompt frameworks, and why supplying your own proof points is what keeps the copy honest and specific.
  5. 2:23 05Long form Members Long form: PASTOR, QUEST, Hook-Story-Offer This lesson teaches PASTOR for long sales pages, QUEST for educational selling, Hook Story Offer for short video, and the 4U checklist for sharper headlines.
  6. 2:33 06Apply it Members Choosing a formula for your job This lesson teaches how to match each copywriting formula to the job, test two formulas against each other, and combine them with CO-STAR and BAB.

Study guide

Copywriting Prompt Frameworks That Sell

This course teaches you how to use classic copywriting formulas as prompt frameworks inside ChatGPT, Claude or Gemini. You will learn AIDA, PAS, PAIN, FAB, 4Ps, PASTOR, QUEST, Hook Story Offer, AIDCA and the 4U headline checklist. Each formula is a proven order for an argument, such as attention first and action last. As a prompt, it tells the AI which job each sentence should do, so the output is structured and persuasive instead of generic.

In the full study guide

  • What is a prompt framework?
  • Copy formulas as prompts
  • AIDA: Attention, Interest, Desire, Action
  • PAS and PAIN: start from the problem
  • FAB and 4Ps: benefits and proof
  • Long form: PASTOR, QUEST, Hook Story Offer
  • Choosing a formula for your job
  • 5 frequently asked questions
The full study guide is for members, with the course, the exam and your certificate.Get the full course

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Account ExecutivesAffiliate Marketing ManagersBloggersBrand ManagersChief Sales Officers (CSOs)CMOs (Chief Marketing Officers)Content Marketing ManagersContent WritersCopywritersCSOs (Chief Sales Officers)Demand Generation ManagersDigital Marketing Managers