Course overview
Start hereAI for Competitive Intelligence Analysts
START HERE

AI for Competitive Intelligence Analysts (Prompt Course)

15 lessons · 257 prompts

A day in the life of a Competitive Intelligence Analyst: what changes with these prompts.

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Start producing reliable AI-assisted competitive insights your stakeholders will actually use

This course equips competitive intelligence analysts with an end-to-end approach for using AI and conversational tools to accelerate research, sharpen analysis, and deliver clear, defensible recommendations. Through a sequence of practical modules, you will learn how to turn business questions into structured prompt workflows, ground AI outputs in verifiable sources, and package findings into stakeholder-ready deliverables such as briefs, battlecards, market watchlists, and decision memos.

Rather than offering scattered tips, the course builds a repeatable system: framing the problem, sourcing and preparing inputs, structuring prompts for different analytical tasks, validating results, and presenting conclusions with the right level of nuance and caveats. The included prompts span the full competitive intelligence cycle-from scanning markets and competitors to quantifying risks and opportunities-so you can move quickly while maintaining quality and compliance.

What you'll learn

  • Translate ambiguous business questions into clear analytical objectives, assumptions, and scope.
  • Assemble relevant sources (public, subscription, and approved internal materials) and reference them correctly in your workflows.
  • Structure multi-step analyses using established frameworks and metrics while keeping the reasoning transparent and testable.
  • Guide AI to produce concise, source-linked outputs that can be audited, refreshed, and reused.
  • Stress-test insights with alternatives, counterfactuals, and sensitivity checks to avoid single-path conclusions.
  • Convert raw analysis into executive-ready deliverables with consistent formatting, scoring, and recommended actions.
  • Set up repeatable monitors and triggers for ongoing signals, so insights stay current without starting from scratch.
  • Operate ethically and legally in competitive research, including data privacy, scraping policies, and IP considerations.

How this course works

  1. 15 lessonsOne task of your job each, from market trend analysis to predictive modeling.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.