Course overview
Start hereAI for Conversion Rate Optimization Specialists
START HERE

Priya's Thursday, two ways

8 lessons · 24 prompts

A day in the life of a Conversion Rate Optimization Specialist: what changes with these prompts.

Track progress as a member

Priya, a conversion rate optimization specialist at a small home goods store.

Priya starts Thursday with a cart page that feels stuck. She exports funnel notes from analytics and pastes a short summary into ChatGPT: "Turn these cart drop-off notes into three themes and one clear explanation for the team." The tool points to shipping cost surprise and a coupon field that looks broken on mobile.

Next she opens Claude and asks for test hypotheses: "Draft five testable ideas for the cart page, rank them by impact and ease, and note what we would measure." She tightens the top two, then uses Gemini to write landing page variants for a free shipping banner: "Write three headline and CTA options for a store selling lamps and planters."

Before lunch, she asks ChatGPT to review page and flow friction: "Audit this checkout form and list the fields that may cause hesitation." She shares the list with a developer and trims two optional fields from the next test.

By late afternoon, Priya has a test plan and a draft summary ready for review. She logs off on time, picks up her daughter from chess club, and walks the dog before sunset.

Before

  • Tabs open, notes scattered, no clear story.
  • Blank page waits while test ideas stall.
  • Checkout friction hides in plain sight.
  • Reports take longer than the test.

After this course

  • Drop-off themes ready before stand-up.
  • Test ideas ranked and easy to explain.
  • Page variants drafted in one sitting.
  • Results shared clearly, day ends on time.

What you'll learn

  • Analyze Behavior: Turn analytics and session notes into clear drop-off explanations.
  • Draft Hypotheses: Create and prioritize testable ideas for A/B tests.
  • Write Page Variants: Draft headlines, body copy, and calls to action for tests.
  • Review Friction: Audit pages, forms, and checkout steps for conversion barriers.
  • Plan A/B Tests: Design test plans, sample sizes, and measurement rules before launch.
  • Explain Statistics: Understand and communicate test results without misreading winners.
  • Report Results: Draft clear test summaries and recommendations for teams and clients.
  • Troubleshoot and Scale: Diagnose test problems and build a longer-term optimization plan.

How this course works

  1. 8 lessonsOne task of your job each, from analyze user behavior to troubleshoot and scale cro.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish and keep the prompts as your own library.