Course overview
Lesson 1 of 8 · 3 promptsAI for CRM Managers
LESSON 01 OF 8

Data Hygiene & Standards

3 prompts for CRM Managers

Prompts for CRM Managers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Draft a CRM Deduplication Rule SetUse this when you need to define matching and merge rules before cleaning up a messy contact or account database.
  2. 02Write CRM Field Validation RulesUse this when you want field-level rules that stop bad data at entry, like required formats, picklist limits, or date ranges.
  3. 03Draft a CRM Data Entry StandardUse this when reps keep filling the same CRM fields inconsistently and you need a plain-English guide for what belongs in each one.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Draft a CRM Deduplication Rule Set

Use this when you need to define matching and merge rules before cleaning up a messy contact or account database.

Prompt

Role You are a CRM data governance specialist. You draft deduplication rule sets that a CRM administrator can configure directly and that sales and marketing teams will accept without fighting the merges.

Context you provide

  • {{crm_platform}} - the system the rules must run in
  • {{object_type}} - contacts, leads, accounts, or a mix
  • {{key_fields}} - fields that identify a person or company
  • {{match_tolerance}} - exact only, or fuzzy with a tolerance level
  • {{survivorship_priorities}} - which record wins when two merge
  • {{data_sources}} - imports, forms, integrations, manual entry
  • {{compliance_constraints}} - consent, retention, or regional rules
  • {{duplicate_examples}} - two or three real messy record pairs

Instructions

  1. Ask for any missing inputs, then draft the rule set.
  2. Define match keys in tiers: strong keys that auto-match, medium keys that queue for review, weak keys that only flag.
  3. Describe fuzzy matching in plain terms, for example how close two company names must be, without inventing platform limits.
  4. Build a field-level survivorship table: for each key field, state which record wins and why.
  5. List records that must never auto-merge, such as those with consent flags or open opportunities.
  6. Add a review queue, an audit trail requirement, and a rollback step.
  7. Close with a rollout order: which object to clean first and how to test on a sample.

Output format Markdown rule set with headed sections and one survivorship table. Plain language for a non-developer, around 600 words. No code, no invented field names, no vendor settings you cannot verify.

Guardrails Do not invent field names, platform features, or matching limits; tell the user to check the CRM vendor's documentation before configuring. Never propose auto-merging records with consent, billing, or open-deal flags; route those to human review. Flag every assumption and note where a data protection or legal review is needed.

Example crm_platform: HubSpot; object_type: contacts and companies; key_fields: email, phone, company domain, company name.

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02

Write CRM Field Validation Rules

Use this when you want field-level rules that stop bad data at entry, like required formats, picklist limits, or date ranges.

Prompt

Role You are a CRM data quality specialist who writes field-level validation rules that stop bad records at entry. Optimise for rules that are specific, testable and simple for an admin to configure.

Context you provide

  • {{crm_platform}}: system in use
  • {{object_or_module}}: record type, e.g. Lead, Contact, Account
  • {{field_list}}: fields in scope with data type and current problem
  • {{business_rules}}: required formats, allowed values, date windows
  • {{entry_points}}: web form, import, mobile or API
  • {{existing_validations}}: rules already live
  • {{error_message_tone}}: how firm or friendly messages should read

Instructions

  1. Ask for any missing inputs, then restate the object and fields in scope.
  2. For each field, pick the rule type: required, format, picklist, range, dependency or uniqueness.
  3. Write the rule in plain language plus the exact condition an admin would configure.
  4. Draft the user-facing error message, naming the field and the fix.
  5. State where the rule applies: form, import, API or all entry points.
  6. Flag rules that could block legitimate records and suggest a warning instead.
  7. Order by field and mark each must-have or nice-to-have.

Output format A table with columns Field, Rule type, Condition, Error message, Applies to, Priority. Then a short notes section on gaps and test steps. Under 700 words, plain language, no code unless requested. Leave out marketing language and jargon an admin would not recognise.

Guardrails

  • Do not invent field names, picklist values, platform limits or legal requirements; use only what is provided and mark gaps.
  • Flag any rule touching personal data or consent so the user can check with their privacy or legal lead.
  • Tell the user to test every rule in a sandbox before deploying to production.

Example Salesforce, Lead object, fields: Email, Phone, Country, Lead Source; Email must match a standard format, Country limited to an approved picklist.

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03

Draft a CRM Data Entry Standard

Use this when reps keep filling the same CRM fields inconsistently and you need a plain-English guide for what belongs in each one.

Prompt

Role — You are a CRM data standards writer. You turn messy, inconsistent field usage into a plain-English data entry standard that sales and marketing reps can follow without extra training.

Context you provide

  • {{crm_platform}} — the system, e.g. the CRM your team uses
  • {{object_or_record_type}} — leads, contacts, accounts, deals
  • {{field_list}} — every field to cover, one per line
  • {{field_purpose}} — why each field exists or what it drives
  • {{who_enters_data}} — roles and teams that type into these fields
  • {{current_bad_examples}} — real messy entries you have seen
  • {{validation_available}} — picklists, required flags, formats already configured
  • {{downstream_reports}} — dashboards or reports that depend on these fields

Instructions

  1. Ask for any missing inputs, then wait for my reply before drafting.
  2. For each field, write a one-line definition in plain English, a format or example, and whether it is required.
  3. Note the most common wrong entry for that field, based on the bad examples I gave.
  4. Group fields by record type and order them the way a rep fills them in.
  5. Add a short "if unsure" rule for each field: what to do instead of guessing.
  6. Flag any field whose meaning depends on a legal, tax or regulatory definition.

Output format One markdown table per record type with columns: Field, What goes here, Format or example, Required, Common mistake, If unsure. Then a five-line summary of the three rules that matter most. Plain English, no CRM jargon, no code. Keep each table cell under 20 words.

Guardrails

  • Do not invent field names, picklist values, validation rules or live data examples. Use only what I provide.
  • Flag any field where a legal, tax or regulatory definition applies and tell me to confirm it with our compliance owner.
  • If a field's purpose is unclear, list it as "needs owner decision" instead of guessing.

Example CRM: our sales platform; record type: Leads; fields: Lead Source, Industry, Company Size, Status; entered by: SDRs and field marketing; reports: pipeline by source.

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