Course overview
Start hereAI for Digital Marketing Specialists
START HERE

AI for Digital Marketing Specialists (Prompt Course)

14 lessons · 255 prompts

A day in the life of a Digital Marketing Specialist: what changes with these prompts.

Track progress as a member

Start Building AI-Assisted Marketing Workflows That Deliver Consistent Results

What you'll learn

  • How to translate business goals into AI-assisted workflows that are measurable, repeatable, and easy to hand off to teammates.
  • How to guide ChatGPT with clear context, constraints, and brand rules to produce on-voice content for blogs, social, email, video, and ads.
  • How to align content with search intent and website objectives to improve findability and on-site engagement.
  • How to plan social activity that balances reach, engagement, and community building while maintaining brand consistency.
  • How to build email campaigns and sequences that support acquisition, onboarding, retention, and reactivation.
  • How to perform market and audience research to inform positioning, messaging, and channel strategy.
  • How to concept ad campaigns, test creative variations, and connect messaging to performance goals.
  • How to document brand voice and identity elements so AI outputs remain consistent across channels.

How this course works

  1. 14 lessonsOne task of your job each, from content creation to content personalization strategies.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.