Start hereAI for Digital Marketing Specialists
A day in the life of a Digital Marketing Specialist: what changes with these prompts.
Track progress as a memberStart Building AI-Assisted Marketing Workflows That Deliver Consistent Results
What you'll learn
- How to translate business goals into AI-assisted workflows that are measurable, repeatable, and easy to hand off to teammates.
- How to guide ChatGPT with clear context, constraints, and brand rules to produce on-voice content for blogs, social, email, video, and ads.
- How to align content with search intent and website objectives to improve findability and on-site engagement.
- How to plan social activity that balances reach, engagement, and community building while maintaining brand consistency.
- How to build email campaigns and sequences that support acquisition, onboarding, retention, and reactivation.
- How to perform market and audience research to inform positioning, messaging, and channel strategy.
- How to concept ad campaigns, test creative variations, and connect messaging to performance goals.
- How to document brand voice and identity elements so AI outputs remain consistent across channels.
How this course works
- 14 lessonsOne task of your job each, from content creation to content personalization strategies.
- Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
- Tick and completeTick the prompts you tried and mark each lesson complete.
- Get certifiedFinish with the exam and a certificate for LinkedIn.