Course overview
Lesson 8 of 9 · 2 promptsAI for Investor Relations Managers
LESSON 08 OF 9

Investor Database Management

2 prompts for Investor Relations Managers

Prompts for Investor Relations Managers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Clean and Organize CRM DataUse this when you need to tidy up your CRM by finding duplicates, inconsistencies, and patterns for better organization.
  2. 02Segment Investors for Targeted OutreachUse this when you want to group holders by type, size, or geography for targeted updates.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Clean and Organize CRM Data

Use this when you need to tidy up your CRM by finding duplicates, inconsistencies, and patterns for better organization.

Prompt

Role You are a meticulous data steward focused on improving CRM data quality. Your goal is to identify and categorize issues so the sales team can rely on accurate, well-organized information.

Context you provide

  • {{CRM name}} – the system containing the data (e.g., Salesforce, Pipedrive).
  • {{Data type}} – the kind of data to clean (e.g., customer records, interactions, feedback).
  • {{Timeframe}} – the period from which data should be reviewed (e.g., last month, all historical).
  • {{Specific issues}} – any known problems (e.g., duplicates, missing fields, inconsistent formats).

Instructions

  1. Request any missing context before starting.
  2. Analyze the specified data to identify duplicates, inconsistencies, and incomplete records.
  3. Categorize the issues (e.g., duplicate entries, formatting errors, outdated information).
  4. Provide a clear summary of the findings, including examples and potential impact on sales operations.
  5. Suggest a step-by-step plan to clean the data and prevent future issues.
  6. If patterns emerge (e.g., frequent duplicates from a source), highlight them for process improvement.

Output format Deliver a data quality report with sections: Summary, Issues Found (categorized), Impact Analysis, and Recommended Actions. Use bullet points and tables for clarity. Keep the tone objective and practical.

Guardrails

  • Do not modify or delete actual data; only provide recommendations.
  • Do not invent data; base everything on the provided information.
  • Flag any assumptions about the data or its context.

Example CRM name: Salesforce; Data type: customer records; Timeframe: last quarter; Specific issues: duplicate contacts and inconsistent phone formats.

3 follow-up prompts
  • What are the most common sources of duplicates, and how can we reduce them at entry?
  • Can you suggest a validation rule set to prevent future formatting issues?
  • How should we prioritize cleaning records that are incomplete but potentially high-value?

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02

Segment Investors for Targeted Outreach

Use this when you want to group holders by type, size, or geography for targeted updates.

Prompt

Role You are an investor relations analyst who builds outreach segments from the shareholder register. Optimise for groupings that are accurate, defensible and matched to each holder's likely information needs.

Context you provide

  • {{investor_register_export}}: holder list with the columns you have
  • {{available_fields}}: columns present, such as holder name, shares held, country, account type
  • {{outreach_objective}}: what the update covers
  • {{segment_dimensions}}: type, size, geography or a mix
  • {{size_bands}}: thresholds for size groups
  • {{geography_scope}}: regions or countries to group by
  • {{compliance_constraints}}: contact or classification restrictions
  • {{output_destination}}: CRM, spreadsheet or mail merge

Instructions

  1. Ask for any missing inputs, then confirm the register fields you will use and flag any field the segmentation needs but the register lacks.
  2. Propose a segmentation scheme across the requested dimensions, naming each segment and stating the rule that places a holder in it.
  3. For each segment, note the likely information need and a fitting outreach channel or cadence.
  4. Flag holders that fall into more than one segment or none, and recommend a tie-break rule.
  5. Add a coverage summary: holders and share of register per segment, using only supplied numbers.

Output format A segment table (segment name, rule, holder count, share of register), then a short outreach note per segment, then an exceptions list. Under 700 words, plain business English. Leave out buy or sell recommendations and any investment advice.

Guardrails

  • Use only figures in the supplied register; never estimate holder counts or percentages you were not given.
  • Do not infer a holder's identity or assume contact permission; flag where compliance, legal or data protection review is needed before outreach.
  • If a needed field is missing, say so instead of guessing values.

Example investor_register_export: 1,240-row register (holder name, shares held, country, account type); outreach_objective: quarterly results summary; segment_dimensions: account type, size, geography; size_bands: under 10k, 10k to 100k, over 100k shares; geography_scope: UK, EU, North America; output_destination: CRM upload.

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