Course overview
Start hereAI for Marketing Directors
START HERE

AI for Marketing Directors (Prompt Course)

9 lessons · 162 prompts

A day in the life of a Marketing Director: what changes with these prompts.

Track progress as a member

Start now: Build AI-driven marketing workflows that cut time-to-insight

AI for Marketing Directors (Prompt Course) gives senior marketers a practical, end-to-end system for turning AI into reliable strategy, sharper execution, and faster reporting. The course focuses on repeatable prompt workflows that compress research cycles, improve creative thinking, and strengthen cross-channel plans. Each module targets a core marketing function and shows how to set up prompts, organize inputs, iterate with purpose, and translate outputs into decisions your team can trust.

What you'll learn

  • How to structure prompts for strategy, analysis, and creative work so outputs are clear, defensible, and ready to share
  • How to supply the right inputs (goals, constraints, data excerpts, brand context) and specify the format you need for quick decision-making
  • How to iterate: confirm assumptions, ask for alternatives, and stress-test recommendations with counterpoints and risks
  • How to integrate first-party data and public signals to improve relevance and avoid generic outputs
  • How to create repeatable operating rhythms: weekly social and SEO reviews, monthly brand sentiment checks, quarterly planning, and campaign wrap-ups
  • How to apply quality gates: evidence checks, bias scans, compliance guardrails, and stakeholder sign-offs

How this course works

  1. 9 lessonsOne task of your job each, from market research analysis to influencer partnership strategy.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.