Course overview
Start hereAI for Marketing Managers
START HERE

AI for Marketing Managers (Prompt Course)

15 lessons · 284 prompts

A day in the life of a Marketing Manager: what changes with these prompts.

Track progress as a member

Start here: Turn marketing goals into AI-ready briefs and repeatable workflows

AI for Marketing Managers (Prompt Course) gives you a practical, end-to-end approach for using AI as a dependable teammate across your marketing cycle. The course brings together a curated set of prompt frameworks that help you move from market research and positioning to creative production, activation, and reporting-while keeping brand consistency and business goals front and center. You will learn how to brief AI clearly, iterate with purpose, and connect insights across channels so your campaigns move faster and stay aligned with strategy.

What you'll learn

  • How to structure AI collaborations that produce grounded, on-brand work instead of generic outputs.
  • Ways to turn your product, audience, and performance inputs into actionable marketing guidance.
  • A repeatable process for moving from insights to ideas to execution across paid, owned, and earned channels.
  • Methods for testing messages, refining creative angles, and maintaining consistency from ads to email to social.
  • Approaches to analyze qualitative and quantitative feedback so each campaign informs the next.
  • Practical guardrails for data privacy, bias awareness, tone consistency, and brand safety.

How this course works

  1. 15 lessonsOne task of your job each, from market research to feedback analysis.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.