Course overview
Start hereAI for Media Relations Specialists
START HERE

AI for Media Relations Specialists (Prompt Course)

15 lessons · 251 prompts

A day in the life of a Media Relations Specialist: what changes with these prompts.

Track progress as a member

Start here: Build an AI-assisted media relations system that saves hours and improves results

This course gives media relations specialists, PR teams, agencies, and communications leaders a complete path to use AI and ChatGPT across the entire press function. From press release creation to trend tracking, pitching, social coordination, crisis preparedness, training spokespeople, and reporting, you'll learn how to turn AI into a reliable partner that boosts accuracy, speed, and impact.

Across structured modules, you'll work with prompt workflows that map to real media tasks. You'll learn how to brief AI clearly, keep outputs on-brand, verify claims, and iterate quickly. You'll also learn how to measure outcomes, keep content compliant, and blend AI outputs with your team's judgment to produce trusted, publish-ready assets.

What you'll learn

  • How to plan and produce press-ready content with AI, from releases and pitches to social snippets and executive quotes.
  • Ways to build and refine media lists, including segmentation, relevance checks, and personalization at scale.
  • Monitoring methods that combine AI summarization with source verification, alert logic, and sentiment scanning.
  • Crisis communication planning supported by AI: risk mapping, holding statements, scenario drills, and approval flows.
  • Structured approaches for persuasive story pitches and follow-ups that respect journalist preferences.
  • Social media press relations: coordination of platform-specific posts, comment handling, and community guidelines.
  • Event support for press: invites, briefings, run-of-show, onsite FAQs, and post-event recaps.
  • Media training aids: talking points, Q&A grids, message bridging, and rehearsal plans.

How this course works

  1. 15 lessonsOne task of your job each, from press release writing to media response coordination.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.