Course overview
Start hereAI for Vice Presidents of Marketing
START HERE

AI for Vice Presidents of Marketing (Prompt Course)

17 lessons · 322 prompts

A day in the life of a Vice Presidents of Marketing: what changes with these prompts.

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Make AI Your Marketing Force Multiplier: A VP-Level Prompt Course That Drives Strategy and Execution

This course equips senior marketing leaders with a practical, executive-ready system for applying AI and ChatGPT across the entire marketing function. You'll learn how to convert business goals into structured prompt workflows, build cross-channel consistency, and install guardrails so AI augments team performance without risking brand integrity. The focus is on outcomes: faster research cycles, sharper strategy, stronger creative, smarter channel mix, and continuous optimization informed by feedback and data.

What you'll learn

  • Convert high-level marketing objectives into structured prompt workflows that produce useful insights, plans, and assets.
  • Create a unified prompt library that enforces brand voice, compliance requirements, and quality standards across teams and partners.
  • Spin up research-to-insight processes that inform segmentation, positioning, and channel priorities.
  • Operationalize AI for content ideation, SEO planning, and creative guidance without losing strategic direction.
  • Use AI to pressure-test campaigns, anticipate competitive responses, and plan contingency communication.
  • Link prompts to KPIs and diagnostics so AI output ties to measurable results, not just activity.
  • Build governance: data privacy, IP considerations, review workflows, and human-in-the-loop quality control.

How this course works

  1. 17 lessonsOne task of your job each, from market research to affiliate marketing optimization.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.