Intro · AI for VP of Marketing (Prompt Course)

Start hereAI for VP of Marketing

A day in the life of a VP of Marketing: what changes with these prompts.

Start here: A VP of Marketing's practical AI playbook for insight, strategy, and measurable impact

This course equips senior marketing leaders with a proven approach to apply AI across research, planning, execution, and optimization. It turns large, complex marketing questions into structured, repeatable workflows you can use to brief your team, pressure-test decisions, and stay ahead of shifting priorities. You'll learn how to convert messy inputs into clear outputs-insights, frameworks, plans, and summaries-so you can move from idea to action with confidence and speed.

What you'll learn

How to run market research with AI to synthesize signals, compare segments, and surface insights your team can validate and act on.
How to shape a cohesive marketing strategy that ties goals, audiences, positioning, and channels together in a practical, testable plan.
How to evaluate campaign performance, spot what's driving results, and generate specific actions for optimization.
How to streamline content creation and curation for brand consistency across formats, topics, and stages of the funnel.
How to refine brand positioning, messaging pillars, and proof points that hold up in competitive contexts.
How to improve customer segmentation with clearer criteria, use cases, and messaging that resonates.
How to guide social media strategy with content themes, posting rhythms, and engagement tactics your team can run with.
How to track digital marketing trends and distinguish signal from noise for smarter bets.

How this course works

15 lessonsOne task of your job each, from market research analysis to product launch strategy.
Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
Tick and completeTick the prompts you tried and mark each lesson complete.
Get certifiedFinish with the exam and a certificate for LinkedIn.