Winning product principles

0:00 So, in this video, I'm going to show you guys the exact strategy that I used to go from zero to over $100,000 per month and how you can do the same even if you're starting from scratch. And this all starts with what's known as finding a winning product. Now, before we dive into tools or methods and all these different strategies that change yearover-year, you have to understand what a winning product actually is. Because without knowing what a winning product is, you can use any tool in the book.

0:21 You can use any software that's out there. You're not going to know which products to pick and choose because you don't know what builds an actual winning product. However, if you can understand these three key principles, you'll be able to spot winning products no matter what strategy or tool that you end up using. So, to start off, the first key principle is the product has to be recently trending. You don't want to start selling something that was sold years ago and while you can resp-spark a product, we want to look for something that's currently about to pop off and not many people has hopped on yet.

0:43 Now, the next thing is you want your product to actually solve a real problem. You don't want to sell a gimmicky toy that has no use or provides no value to the customer. Especially if you're a beginner, a product that solves a real problem is going to be 10 times more easier to sell because customers will be buying the solution that the product provides. For example, one of the products I sold in the past was known as psoriasis cream.

1:05 Now, this solved a real problem because people dealing with psoriasis, which for those of you who don't know is like red bumps and acne on your skin. This cream actually helped a lot of people. So, it solved a real problem. The product that I'm also currently selling, which is the store I showed you guys the results of in the beginning, also solves a real problem, which leads me to my next point. Your product should also have a high perceived value, which if your product solves a big enough problem, it should automatically have a higher perceived value.

1:50 For example, let's say you're selling a cream that gets rid of wrinkles. The only other alternative to a cream that gets rid of wrinkles is to actually get surgery, which is expensive. Therefore, if you have a product that actually helps get rid of wrinkles and you're selling it for 40 bucks, that has a high enough perceived value to where people are willing to pay 40, 50 bucks for a simple bottle, which will cost you almost nothing.

1:50 So, if you come across a product that's recently trending, solves a real problem, and has a high perceived value, you might have just struck gold, buddy. Now again, finding a product that meets all these criterias can be a challenge, which is why I'm going to hop into my computer and actually show you guys what I do to find these types of products and how you can do it, too. Now, before we find a product, we need to make sure we find a reliable supplier that can pack and ship our orders quickly and with quality.

2:37 You need to realize that this is the foundation of your business. If your supplier and sourcing and shipping system is weak, the moment you get traction, everything is just going to collapse. Customers are going to have complaints. Refunds and chargebacks are going to come in. So, you want to make sure your supplier and sourcing system is solid. Now, if you're just starting out, the tool that I recommend you use is known as AutoDS. These guys will literally take care of everything known to man in terms of supplying and sourcing for you.

3:00 And they're literally the number one in the space when it comes to sourcing and shipping out products. They have a catalog of almost any product that you can think of. And if they don't, you can create a sourcing request and they'll personally get you sourcing. Which means whenever you're starting to run ads and orders start coming in, AutoDS will automatically fulfill those orders for you. They'll automatically update all the orders with all the tracking information and it will keep your backend running smoothly.

3:22 So you don't need to stress or have a headache when it comes to products and fulfillment. Aside from the warehouses they have in China, they also have warehouses in the US, which means you can provide your customers with 3 to 5 day shipping instead of the typical 2 to 3 weeks. So,