SEO 101

0:00 I'm David, I've teamed up with Kevin to bring you more great tutorials like this one. Let's dive in. First, let's get you started with SEMrush's new SEO toolkit. From the description  below, click the link to get an exclusive 14-day free trial. Normally, that's seven days, so  definitely check it out. Now, you won't be charged when you sign up, but keep in mind this  is normally $140 a month. Think about it this way, if you make three to five times that in sales  because of SEMrush, then it's totally worth it.

0:58 So let's figure out your plan in this video. Once  you're signed in, you'll see a page like this. And on the left sidebar, you'll see that SEMrush has  organized their tools into different toolkits. In this tutorial, we'll focus on the SEO toolkit. So click on this first button underneath the home icon to access it. Don't get overwhelmed by  the number of tools here. Remember, you want to attract eyeballs for three reasons. Build brand  awareness, get leads, and get sales.

0:58 To help you do that in a world with AI, we've created a simple  framework called the Rocket Reach Triangle. You just need to implement the three Cs, content,  connections, and corrections. Content is what's on your website. Your audience sees it, Google  sees it, and so do LLMs like chat GPT. While keywords still matter, your content must position  your brand as the go-to expert in your space. Corrections are also known as backlinks. When  high authority sites link to your site, it builds trust.

1:58 And that boosts your relevance for  both search engines and LLMs. And in corrections, you need to fix any technical problems that  get in the way of Google or an AI crawler reading and trusting your website. Now,  to go through the Rocket Reach Triangle, we need a website to study. I've chosen  HyperWriteAI.com. It's a promising brand, but it's not really mainstream yet. Let's see  how the three Cs can help. That starts with the