The importance of content

0:00 Every company today, and to be fair, every business leader and business person out there today needs to create content. creating valuable content that stands out will enable you, your company, your brand to establish yourself as leaders in your field, which by direct relation will drive more business. I can tell you that because I have this podcast, most people that approach me for me, not as an option. They want to hire me for my services because I've already established to them through my content that I know what I'm talking about when it comes to AI business transformation and producing highquality content is important.

0:45 But standing out today is not easy because everybody wants to produce content and with AI it became very easy to produce content and most of it is just eh vanilla and it's just hard to stand out and hence when I see true content masterpieces that really capture the attention and just look different and that drive a lot of engagement. I'm personally very curious and hence I'm going to follow up with the person and so this is exactly what we're going to do today.

1:09 Our guest today, MJ Jendel, is maybe the creator that creates the coolest content on LinkedIn today. I don't know if he's number one, but he's very high up there. And his carousels and visual aspects of his content just look spectacular. They're always on brand. They're always very different and they always just attract me to read what he's saying. And hence, I said, "Hey, MJ, can you come and share your magic with us and show what you're doing?" Now, MJ is just a pretty face or a pretty post.

1:35 His background is actually the seauite leader for multiple years. He was running large and medium-sized companies and leading them. So he brings a lot of really invaluable information into his post. So, it's an amazing combination of knowing how to use AI and knowing how to combine your personal information experience and pour it into something that a stands out from a visual perspective, b provides a lot of value to his readers and hence driving a lot of engagement that in the long run provides and drives more business.

1:59 So, if you want to learn how to create amazing content that stands out and drives engagement and drives business, don't miss a second of this episode. I'm sure it's going to be a lot of fun. Now, I will tell you something from my personal experience. MJ shares online some of the things that he's going to share today, such as how to create amazing covers for your car sales or your post. And we literally, Joyce and I, my assistant and I followed his process to the tea last week.

2:23 We created two posts on LinkedIn. Each and every one of them gained over 18,000 views. That's way above my daily average. And so I can tell you from a very personal experience that what we're going to share with you today works. So with that, I must say again, I'm personally really excited to welcome MJ to the show. MJ, welcome to Leveraging AI. In the next few years, AI technology will change our world dramatically. Whether you are a business executive trying to catapult your business forward or just somebody who refuses to be left behind and want to advance your career, this is the show for you.

3:11 I'm your host, Isar Matis, a serial entrepreneur and an AI enthusiast. You'll hear invaluable practical tips from innovative business leaders, AI practitioners, and some of the brightest AI minds in our world today on how you can leverage AI in ethical ways to advance your career and grow your business. Thank you so much, Assara. This is one of the best intros ever. I appreciate it. I appreciate you. Thank you for having me on. And I'm really excited to chat today and talk a little bit about design, LinkedIn, growing audience, and why visuals are so important today.

3:57 Maybe what we could do is just start by talking about how LinkedIn has changed a little bit. And before we dive in, give me a second. First of all, there's a live audience, right? So, we're doing this live on LinkedIn and we're doing this live on Zoom and we have multiple people joining us. So, I want to thank everybody that join us. There's a lot of people who join us every single week. Kind of like our groupies that are there, but there's a lot of people who join for people like you, right?

4:18 because the topic is relevant to them specifically. And so if you are joining us live, thank you so much. Wherever you are in the world, share right now in the chat, both on LinkedIn as well as on Zoom. Where are you at? Where are you joining from? What are you trying to get from this conversation so we can relate to that when we go through this interview? And in addition, if you're not with us, why aren't you with us?

4:40 So if you're just listening to this podcast or watching this on YouTube afterwards, and both are awesome. like I love my audience but you can join us live every Thursday noon Eastern time. We have amazing people like MJ. And the last thing that I will say before we dive into this topic there is just less than two weeks to go to the next session of the AI business transformation course. It's the best probably AI practical course on the planet today.

5:04 I have a lot of people join our course after taking courses at MIT and Stanford and Harvard and Oxford and places like this and all of them say that from a practical business perspective my course is significantly better than that because that's what I focus on like it's literally hands-on how to apply AI in a business environment. I've been teaching these courses for two years hundreds or maybe thousands of business people have been through this training and literally transformed their businesses and their careers with that course.

5:27 We only teach this course like I teach it all the time but it's mostly private to organizations and different groups and companies and we only open public courses once a quarter. So this one happens on May 12th. The previous one was January and February and the next one will probably be in August. So if you don't want to wait through August in order to completely transform your company, this is a great opportunity to join us. There's a link in the show notes.

5:48 You can just click on that. I'll also post it here in the chat if you're here with us live. That's it. With that, I'm gonna give the microphone back to MJ and let's dive into the magic of creating posts that engage people and actually drive value. For sure. And I'll start by saying it seems like the LinkedIn feed