Introductions

0:00 I'm super excited to have this conversation I promise we're going to keep it to a half hour we got a lot to cover in a half hour so I'm gonna jump right in um we've got a couple introductions to do and then we got a lot to talk about when it comes to artificial intelligence chat GPT has been obviously All the Rage these days every PR agency I talk to is scrambling to find the best ways to integrate this and how they can upgrade their processes and so forth so we'll jump in and and I'm sure we're gonna have some questions uh we'll field as many as we can but at the end we'll all give out contact information socials other ways to connect uh why don't we get to introductions um Sarah um you need no introduction um you know you have been one of the biggest voices in the pr community and an advocate for doing PR the right way for a very long time um you've got an incredibly perfect you know impressive portfolio specifically working in the tech space and I know

1:13 you've got a lot to say about this topic so I'm I'm excited to explore that with you uh thanks so much for that Brian um hello everyone I'm Sarah Evans founder and CEO of sevens PR uh truthfully I'm just excited to be here with Brian and Tanya and learn along with you while I've been using chat GPT and some of its subsidiaries and competitors I'm also here to learn along with you um I am extremely passionate about the pr industry and being representative of the best of what we do helping from an industry perspective giving tools tips resources to help the Next Generation get things and access to things that I never had and had to learn through a million mistakes thanks so much for having me today Tanya I I am not going to read your resume because it's exhausting or you know one of the most respected Professionals in our field you are multi-talented um with you know the work that you do in city government and and and Leadership and and of course you know being you

2:24 know a prominent voice in the pr Community [Music] um I I love that we've got world you know all of our niches are a little bit different in in how we approach PR and the types of clients that we work with and so forth so I am I have no idea you and I have never talked about um AI you know or or you know chat GPT or anything so I'm I'm just excited as I'm sure you know the audience is to to hear your thoughts and how you're applying some of this technology awesome thank you again Brian for having me here super thrilled to be here with you and Sarah yes she is the epitome of all things good uh in the pr industry I am Tanya McKenzie the founder of sand and Shores I'm also the founder of PR lunch hour if you are on Twitter where we have a community of public relations Communications creative storytelling professionals get together and really chat about some of the most integral parts of the work that we all do uh I'm also at LA county commissioner I write a lot and I think that this chat apt along with other AI tools are incredibly

3:37 important in what we do and how we do it knowing that it's out there is important to know particularly for us that want to make sure that there is a high level of thought leadership in what we do so this becomes very important because our reputation nations are at stake with everything that we put out and it's also something that we have to teach our clients we're also Educators we have to do that on a regular basis so you know I'm happy to be here and have this conversation with you all I think it's important no matter what industry you're in um you know I hope you get something from this conversation talk about the pr industry adaptation you know we can certainly in the agency