Video course · 6 chapters · 32 min · certificate
ChatGPT & AI for Public Relations Professionals
A Flackable panel on ChatGPT for PR: how agencies are adapting, the risks of automation and unverified information, creative and practical uses, research, media-list building and business development, and the impact on PR roles.
What you'll learn
- Describe how PR agencies are adopting AI
- Manage risks of automation and misinformation
- Use ChatGPT creatively and practically
- Speed up research and media-list building
- Anticipate changes to PR roles
Chapters
6 chapters · 32:01-
4:25
01Intro Members
Introductions
A half-hour conversation.
-
4:04
02Adoption Members
Industry adaptation
Agencies scramble.
-
7:22
03Risks Members
Risks: automation and unverified info
Quality rises.
-
6:47
04Creative Members
Creative and practical uses
Legos and Wolverine.
-
5:47
05Research Members
Research, lists and biz dev
Faster research.
-
3:36
06Roles Members
Impact on PR roles
The future of PR jobs.
Jobs this course suits
Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.