What is a project briefing

0:00 hello and welcome to the third video of AI marketing course where we discuss mainly chat GPT and how a digital marketer can leverage chat GPT in their day-to-day work and become more efficient in the two previous videos we discussed about chat GPT then we discussed about prompts we discussed about how to do client Audits and how to know about your client if you're going for a meeting and in this video we'll be discussing project beefing and I'll tell you what it means now customer onboarding and project briefing is when you meet the client and they like you and and they decide to work with you and they probably give you a test project so the next logical step is you start working on a strategy which you present it to them later and tell them see this is what we are going to do sometimes it's very descriptive you create a presentation deck you create a media

0:45 plan and then you present it to them and they give approval and you move ahead with the project but before you start working on this strategy and the media plan and all the details you first need to know in detail that what the client wants sometimes in the meeting they tell you roughly what they want like they want to generate leads and stuff like that but how it's done professionally in digital marketing agencies and the professional Freelancers digital marketing Freelancers how they do it is we create something called a briefing template where we ask the client certain questions and we document it these questions are very very important to understand before you even start working on the project and once you create the presentation deck for them this goes as the first slide that what are the objectives we have identified sometimes times what the client wants and what you understand what they want is different and it later creates a problem that's why it's a very important step the first step of any project is to align on what their objectives are if they're giving you media Spence if they're hiring you what exactly do they want because sometimes it's not that straightforward sometimes they want a mix of everything they want leads they want to grow their

1:52 social media pages and at the same time they want to create branding and awareness about their brand sometimes it's a mix of a lot of things and that's where a briefing template comes into picture all the agencies and professional marketing Freelancers they have this template ready and sometimes they make little bit changes here and there based on the client and they send it to them ask the client to fill it we will use chat GPT completely to create