Introduction to HR analytics

0:31 Hello learners, welcome back to the course on AI in Human Resource Management. Today, we move to the fourth module where we look into HR analytics. Now, this has been a topic that is gaining momentum over the years, especially with industry people. So, I would like to bring in an industry focus, specifically incorporating some case studies into the content. So, AI in HR analytics, people analytics, and smart HRM. I'm Dr. Abraham Cyril Issac. I'm an assistant professor at the School of Business, Indian Institute of Technology, Guwahati.

1:02 Now, when you look into AI in Human Resource Management, HR analytics, I would quote it like this, has become the backbone of AI in Human Resource Management. What we generally understand as Xerox is synonymous with the photocopying industry altogether. When you talk about AI in Human Resource Management, people generally talk about HR analytics. Now, let's understand what is HR analytics. It is not mere data analytics or predictions. It has gone beyond that. Now, things are descriptive.

1:28 Now, things are diagnostic. Now, things are prescriptive. So, there have been many dimensions that have evolved over the years with respect to Human Resource or HR analytics specifically. Let's look into that in greater detail. What is HR analytics? When you look into