Introduction to culture

0:28 Hello learners, welcome back to the course on AI in human resource management. We move to the last module where we'll be looking into one of the most critical aspects of human resource management, which is culture. Many times, we see individuals who complain, 'I left that organization because of its culture' or 'The organizational culture was not conducive to my development, improvement, or learning.' So often, we see culture as a barrier, a factor that stops you from growing.

1:05 So let's understand company culture. In this module, specifically this lecture, we'll look into what company culture is, the different aspects that shape it, strategies to enhance it, and we'll examine how to measure company culture. Often, what we cannot measure, we cannot rectify. So if there are shortcomings or problems, we'll explore the tools and specific aspects used to measure company culture and how AI plays a critical role in these areas. We'll have some real-time understanding of some software and AI platforms used to enhance company culture.

1:37 That is why I've divided this lecture into two parts. Part one will focus on culture, strategy, and measurement, while real-time case studies will follow in part two. I'm Dr. Abraham Cyril Issac. I'm an assistant professor at the School of Business, Indian Institute of Technology, Guwahati. Now, when you talk specifically about HR and company culture, we'll see that many times there are a couple of people around you in an organization. Either they help you grow or they they will curtail your growth.

2:09 So either way, they are significant, and you cannot actually discount them. You cannot actually be indifferent to them. In that particular scenario, company culture is relevant because it plays a significant and vital role in your development throughout your career within the organization. Let's look into company culture in a more detailed fashion. When you talk about culture, Company culture specifically encompasses an organization's values, beliefs, attitudes, and behaviors. While intangible, it is most clearly expressed through employees' actions.