AI tools for hotel operations

0:00 I don't know if any of you out there use ChatGPT, but an obvious thing is it'll just provide very quick, well-researched answers to questions like the greatest concierge in the world, the most knowledgeable concierge in the world. I don't know how many of you have actually been on ChatGPT, but like, for example, you can go on there and write write me five haikus about the best butcher shops in the region, and it'll do it. But, the thing you have to remember is that this is basically just like predictive text.

0:45 It's a learning model. It's a learning model like the best kind of concierge. Hence, any question you have, it'll do it for you. Next up, another very handy thing. It can provide a chatbot function like a quick text on your website. So, none of those, you know, fill-in-the-blanks to all the answers beforehand, and eventually, like, let's say, I don't know, have you ever used a a a bot, so to speak, as a customer service thing, you know, and you know you're just going to ask a couple of canned questions before you eventually click the box of I'm still not satisfied, and you'll have to talk to a human.

1:08 That'll be less and less so as these AI chatbots evolve. You won't have to fill in answers, you'll just have to, I don't know, put that little chatbot on your website, and it will answer the questions for you. Next up, you'll be able to answer comments and reviews with ChatGPT. Now, this is rudimentary and amazing, quite frankly. Let's say you've got bad review, let's say you've got good review. Well, first of all, you should be answering all reviews.

1:30 I mean, we covered that in the fostering customer loyalty section, I believe, the course on over on the hotelclub.com, but anyway, you should be answering all reviews. Maybe you don't have quite time for that, or maybe you don't have the energy, you know, at a downtime part of the day. Maybe rather than putting on the business voice yourself, you'd prefer to say, "Hey, ChatGPT, uh acknowledge the problem that this guy says about the kettle not being in the room.

1:53 Use a professional but friendly voice and assure him that the next time he comes to say there'll definitely be a kettle in the room." And voila, it'll just roll it out for you just like that. It's pretty amazing. Big time saver. But a much bigger time saver, it's going to write your blog post for you. Now, for those of you who don't know the importance of SEO on a hotelier's website, particularly in the blog section of it, well, first of all, you should head on over to um our website building course.

2:16 That's right on The Hotel Club cuz we'll run down through it. But basically, you can use your blog to hook people to your site using keywords, right? You won't have as much time that'll reflect how important it is, you know what I mean? But with one like ChatGPT, Writer, or Jasper, what you can do is you can just say, "Write me a thousand-word article about the five best restaurants in my area using the following keywords, uh restaurant, London, you know, the George Road, whatever you like." All those keywords there and it'll just go, "Mm, okay." Instead of you at the computer going, "Think, think." It'll just go, "Okay." It doesn't have to serve breakfast earlier in the day.

3:04 Those AI programs are always there for you and they won't get tired. Next up, and this is a very big one, guys, it's just arriving as a matter of fact, is to run better ads, okay? So, if you're a hotel and you're doing ads, nine times out of 10 it's going to be with Google. Um nine times out of 10 you're going to be just pulling keywords out of it and trying to hook your ad onto a certain keyword to get people over towards you.

3:27 Now, Google have a new thing out that's almost designed specifically for hoteliers, which is called Google Performance Max, which will basically do the legwork of competition research, advertising research for you, and suggest exactly the kind of ad that you should produce. Now, it's not some person in Google headquarters doing the research for you. No, it's an AI bot, guys. So, that's another way they're in your court. And finally, you're running a blog, but I mean, if you're anything like me, you don't like reading unless there's some nice pictures there, too.

4:14 As a matter of fact, I prefer only pictures, but to each their own. Whatever the case, you can go on to places like a DALL-E 2, I think, a Craiyon, Dream Studio, and what they'll do is they'll generate your photos for you. You'll type in, I don't know, photo of satisfied-looking customer talking to handsome ginger receptionist/manager with beard, and voila, it'll come up right there on the screen for you, and you can pop it on top of your blog.

4:38 AI will do the work so you don't have to. For your guests, the sky is kind of getting to be the limit for this, guys, because basically, you know, a chat program, as I mentioned, it's like a predictive text. It's a language learning model. It's just using all the information and throwing the best of it at you in a friendly way. You can actually get it in a friendly way. It's not just throwing a dart blindly into Google and seeing what travel blog you hit anymore.

5:00 You you can literally say, "Tell me all the things I need to do I'll tell you what, I'm heading on holidays next week. I typed in the address of the place I'm staying and said, 'From there, give me a 3-hour walk around the city of Portugal that'll hit all the nice historical tourism locations.' And not only did they give me that, they recommended a bar that I stop at along the way, okay? And you can extend that out.

5:24 You can go I mean, let's say you're doing 2 weeks traveling around the USA. You can just, let's say, "I'm landing at such and such an airport in California. I'm going to be there for 2 weeks. Tell I'll rent a car. Tell me a place Tell me places I can go I don't want to stay anywhere longer than a day. Best places to stop. I'm interested in X, Y, and Z. Give it to me in bullet point format.

5:49 Blah, blah, blah, blah, blah, blah. It will do it for you guys. And if you don't like it, you can tell us to do it again. All right? I As I said, the sky is getting to be the limit, okay? But, here's the thing. It's the future. And we're going to get