Check search intent first · Write SEO Content That Ranks in Google and AI Search

Content must rank in Google and be cited by AI assistants; the fundamentals of good writing still apply.
Step zero: search your keyword and match the dominant content format (30 seconds).
Fill in context fields: brand voice, product details, audience — and save them as a template.
Document your non-negotiables: topics every piece must cover.

SERP shows	What to do
How-to guides	Write a how-to guide
Product pages	Don't write an article for it
Listicles	Write a list
Mixed results	Pick the format that fits your offer, expect a harder climb

Do this in your own tools, step by step. Ticks are saved on this device.

Pick three target keywords.
Search each and note the dominant format.
Keep only keywords where your format matches.
Save your brand voice and audience as a reusable template.

What is step zero?

A 30-second SERP check to see the dominant content format.

Why fill in the context fields?

So the draft matches your brand voice, product and audience.

Wes Welcome to Write SEO Content That Ranks in Google and AI Search. This course is part of Complete AI Training; you'll find the full library at complete A I training dot com. It takes six short chapters.

Laura When someone asks ChatGPT, Perplexity or Google's AI Overview about your industry, the answer comes from content someone wrote. The old playbook, keyword, content, links, still works. It's just incomplete.

Wes Step zero takes thirty seconds: type your keyword into Google and look at the dominant format. How-to guides mean you write a how-to guide. Product pages mean an article won't rank.

Laura Respect what the results page tells you. It's not a suggestion; it's a directive.

Wes Then set up the project properly. Don't skip the context fields: brand voice, product details and audience make a financial services article sound nothing like a streetwear one. Save them as a reusable template.

Laura Your turn. Take three keywords you want to rank for, search each, and note the dominant format. Drop any where your planned format doesn't match.