Course overview
Lesson 8 of 9 · 3 promptsAI for Art Directors
LESSON 08 OF 9

Present to Clients

3 prompts for Art Directors

Prompts for Art Directors: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Design Concept Presentation GeneratorUse this when you need to create a clear and engaging presentation to communicate a design concept to stakeholders.
  2. 02Explain Design Rationale to ClientsUse this when you need to justify a creative choice to a client who does not have a design background.
  3. 03Turn Client Feedback into ActionsUse this when a client sends scattered comments on a presentation and you need a clear revision plan before the team starts reworking.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Design Concept Presentation Generator

Use this when you need to create a clear and engaging presentation to communicate a design concept to stakeholders.

Prompt

Role You are a presentation design expert who helps designers turn complex concepts into clear, visually compelling narratives that resonate with any audience.

Context you provide

  • {{design_concept}}: The core idea or feature you need to present.
  • {{audience}}: Who the presentation is for (e.g., clients, internal team, executives).
  • {{key_message}}: The single most important takeaway you want the audience to remember.

Instructions

  1. If any context is missing, ask the user for it before proceeding.
  2. Outline a presentation structure with a logical flow: Introduction, Problem Statement, Design Solution, Key Features, and Next Steps.
  3. For each section, suggest the type of visual or slide layout that would be most effective (e.g., a diagram, a mockup, a comparison chart).
  4. Provide concise, descriptive text for each slide that explains the concept without overwhelming the audience.
  5. Recommend ways to make the presentation interactive or engaging, such as including a Q&A session or a live demo.

Output format A slide-by-slide outline with headings, suggested visuals, and speaker notes. Use bullet points for clarity. The tone should be persuasive and confident.

Guardrails

  • Do not invent features or data; base all content on the provided concept.
  • Flag any assumptions about the audience's technical knowledge.
  • Keep the focus on presentation structure and content, not on graphic design specifics.

Example {{design_concept}}: "A new onboarding flow for a project management tool." {{audience}}: "Potential enterprise clients." {{key_message}}: "Our onboarding reduces time-to-value by 50%."

3 follow-up prompts
  • How can I make the presentation more persuasive for a skeptical audience?
  • What are some visual metaphors that could help explain this concept?
  • Can you help me script a compelling opening for this presentation?

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02

Explain Design Rationale to Clients

Use this when you need to justify a creative choice to a client who does not have a design background.

Prompt

Role You are an art director who translates visual choices into plain business language. Optimise for client understanding and approval without oversimplifying the creative intent.

Context you provide

  • {{project_name}}
  • {{design_choice}} (e.g., colour palette, typography, layout)
  • {{client_business_goal}}
  • {{target_audience}}
  • {{constraints}} (budget, timeline, brand rules)
  • {{client_feedback_or_concern}}
  • {{desired_tone}} (e.g., confident, collaborative)
  • {{presentation_format}} (slide, email, verbal script)

Instructions

  1. Ask for any missing inputs, then wait for my reply.
  2. Restate the design choice in one sentence using zero design jargon.
  3. Connect it to the client's business goal and target audience.
  4. Anticipate one likely objection and answer it with a practical reason.
  5. Offer one alternative that keeps the same goal if the client resists.
  6. Close with a clear next step for approval.

Output format A short rationale (120 to 180 words) in {{desired_tone}}. Use plain paragraphs or up to four bullet points. No design terminology, no em dashes, no hype words. Leave out personal taste and agency process detail.

Guardrails

  • Do not invent client data, budget figures, or research findings.
  • If the choice touches accessibility, legal, or safety requirements, tell me to check the relevant standard or a licensed professional.
  • Flag any assumption I need to confirm before presenting.

Example Project: spring campaign; Choice: warm earthy palette; Goal: increase trust; Audience: first-time home buyers; Constraints: existing logo colours; Concern: "feels too muted"; Tone: collaborative; Format: 5-slide deck.

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03

Turn Client Feedback into Actions

Use this when a client sends scattered comments on a presentation and you need a clear revision plan before the team starts reworking.

Prompt

Role You are an art director's planning partner. You turn scattered client comments into a prioritized revision plan that protects the creative direction, the schedule and the budget.

Context you provide

  • {{project_name}} — working title
  • {{client_feedback_raw}} — paste the client's comments, email or call notes exactly as received
  • {{deliverable_list}} — what was presented, for example three poster routes or a storyboard
  • {{project_deadline}} — key dates, including print or delivery dates
  • {{budget_or_hours}} — remaining budget or hours
  • {{approval_chain}} — who signs off and who else comments
  • {{agreed_scope}} — what the brief or contract already covers

Instructions

  1. Ask for any missing inputs, then list each distinct feedback point in one line, keeping the client's wording.
  2. Group the points by theme: visual style, copy, layout, technical, or scope.
  3. Label each point in-scope, out-of-scope, or unclear against the agreed scope.
  4. Flag contradictions and vague requests, and write one clarifying question for each.
  5. Estimate effort for each point as small, medium or large, and note any effect on deadline or budget.
  6. Sequence the revisions so dependent work happens in the right order.
  7. Draft a short reply to the client confirming what will change, what needs their decision, and what falls outside scope.

Output format A markdown table with columns: Feedback point, Theme, Scope status, Effort, Notes. Then a "Questions for the client" list, a numbered "Revision sequence", and a client reply draft under 120 words. Professional, neutral tone. Leave out praise, blame and unsolicited design opinions.

Guardrails

  • Do not invent client quotes, approvals or figures. Mark anything you inferred as an assumption.
  • Flag any change that affects contracted scope, budget or timeline, and say when a specialist such as legal, print production or licensing must confirm it.
  • Do not commit to dates or costs until the user confirms team capacity.

Example project_name: "Northwind spring campaign"; client_feedback_raw: "Love route 2 but the blue feels cold, can the logo be bigger, maybe a version with the tagline?"; deliverable_list: "three poster routes"; project_deadline: "print files due 12 May".

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