Course overview
Start hereAI for Global Head of Marketings
START HERE

AI for Global Head of Marketings (Prompt Course)

32 lessons · 556 prompts

A day in the life of a Global Head of Marketing: what changes with these prompts.

Track progress as a member

Start here: Build an AI-led marketing leadership system you can trust

This comprehensive prompt course equips Global Heads of Marketing to operationalize AI and ChatGPT across brand governance, audience insight, strategy development, execution, and performance management. It brings together cross-functional modules so your team can move from scattered experiments to a consistent, compliant, and scalable way of working with AI-across markets, channels, and partners.

What you'll learn

  • Set up brand-safe AI practices that maintain voice, tone, and visual integrity across regions
  • Structure competitive and market analysis so insights inform positioning, pricing, and messaging
  • Turn consumer signals into clear audience segments, needs states, and practical use cases
  • Create content engines for paid, owned, and earned channels that integrate SEO and social signals
  • Manage rights, licensing, and attribution, integrating copyright-safe workflows across teams
  • Plan for crisis scenarios, with decision trees, escalation paths, and consistent statements
  • Convert customer feedback into prioritized roadmaps and measurable improvements
  • Strengthen CRM programs with AI-assisted segmentation, journeys, and retention tactics

How this course works

  1. 32 lessonsOne task of your job each, from consumer behavior insights to data-driven marketing decisions.
  2. Ready-to-paste promptsCopy, fill in the parts in {{brackets}}, paste into ChatGPT, Claude or Gemini.
  3. Tick and completeTick the prompts you tried and mark each lesson complete.
  4. Get certifiedFinish with the exam and a certificate for LinkedIn.