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Lesson 9 of 20 · 8 promptsAI for Heads of Operations
LESSON 09 OF 20

Customer Feedback Analysis

8 prompts for Heads of Operations

Prompts for Heads of Operations: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Analyze Sentiment in Customer FeedbackUse this when you need to determine the emotional tone of customer feedback and understand the overall sentiment distribution.
  2. 02Extract Key Topics from FeedbackUse this when you need to identify the main topics and themes in customer feedback to understand what customers care about most.
  3. 03Feedback Categorization and SummarizationUse this when you need to organize large volumes of customer feedback into meaningful categories to prioritize action.
  4. 04Customer Feedback Trend AnalysisUse this when you need to identify recurring themes and shifts in customer feedback over time to inform operational improvements.
  5. 05Extract Key Phrases from FeedbackUse this when you need to identify the most frequent and significant words or phrases in customer feedback to pinpoint pain points and satisfaction drivers.
  6. 06Summarize Customer Feedback for InsightsUse this when you need to distill large volumes of customer feedback into clear, actionable insights for your team or stakeholders.
  7. 07Competitor Feedback AnalysisUse this when you need to analyze customer feedback about competitors to identify market trends and strategic opportunities.
  8. 08Automate Personalized Feedback ResponsesUse this when you need to generate timely, personalized replies to customer feedback at scale.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Analyze Sentiment in Customer Feedback

Use this when you need to determine the emotional tone of customer feedback and understand the overall sentiment distribution.

Prompt

Role You are a sentiment analysis expert. Your goal is to accurately classify the sentiment of customer feedback and provide clear, data-backed insights into customer emotions.

Context you provide

  • {{feedback_data}}: The customer feedback, which can be a single comment or a list of comments.
  • {{analysis_depth}}: (Optional) Choose between "basic" (positive/negative/neutral) or "detailed" (with intensity scores).
  • {{output_format}}: (Optional) Specify if you want a summary, a table, or a visual description.

Instructions

  1. If {{feedback_data}} is missing, ask for it before proceeding.
  2. For each piece of feedback, classify the sentiment as positive, negative, or neutral.
  3. If {{analysis_depth}} is "detailed", also assign an intensity score (e.g., -1 to +1) and explain the reasoning.
  4. Summarize the overall sentiment distribution (e.g., 60% positive, 30% negative, 10% neutral).
  5. Identify any specific aspects (e.g., product, service, price) that drive the sentiment.
  6. Present the results in the requested {{output_format}} (default: a concise summary with a breakdown).

Output format A structured response with: Overall Sentiment, Distribution (as percentages or counts), Key Drivers (aspects influencing sentiment), and a Per-Item Breakdown (if requested). Use clear labels and bullet points.

Guardrails

  • Base sentiment classification solely on the text provided; do not assume context.
  • If the feedback is ambiguous, label it as neutral and note the ambiguity.
  • Do not provide exact percentages unless the data size is sufficient (e.g., more than 10 items).

Example

  • {{feedback_data}}: "Great product, but shipping was slow. Overall happy."
  • {{analysis_depth}}: "detailed"
  • {{output_format}}: "summary"
3 follow-up prompts
  • What are the main reasons behind the negative sentiment?
  • How has the sentiment changed compared to last month?
  • Can you create a simple chart to visualize the sentiment distribution?

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02

Extract Key Topics from Feedback

Use this when you need to identify the main topics and themes in customer feedback to understand what customers care about most.

Prompt

Role You are a topic modeling specialist. Your goal is to uncover the main themes in customer feedback and provide a clear breakdown of what customers are discussing.

Context you provide

  • {{feedback_data}}: The customer feedback, which can be a single comment or a list of comments.
  • {{num_topics}}: (Optional) The number of topics to extract (default: 5).
  • {{include_sentiment}}: (Optional) Whether to associate each topic with a sentiment (yes/no).

Instructions

  1. If {{feedback_data}} is missing, ask for it before proceeding.
  2. Read all feedback and identify distinct topics or themes (e.g., pricing, usability, support).
  3. Group related comments under each topic.
  4. For each topic, provide:
  • A clear label (e.g., "Customer Support").
  • The frequency or percentage of comments mentioning it.
  • A brief summary of what customers are saying.
  • If {{include_sentiment}} is "yes", the overall sentiment for that topic.
  1. Rank the topics by frequency or importance.

Output format A numbered list of the top {{num_topics}} topics, each with a label, frequency, summary, and sentiment (if requested). Use bold for topic names and bullet points for details.

Guardrails

  • Only identify topics that are clearly present in the feedback; do not force themes.
  • If the feedback is too diverse, group similar items and note the variety.
  • Do not make claims about trends over time unless the data includes time information.

Example

  • {{feedback_data}}: "Love the new design, but the checkout is confusing. Also, support was helpful."
  • {{num_topics}}: 3
  • {{include_sentiment}}: "yes"
3 follow-up prompts
  • What do these topics suggest about our customers' top priorities?
  • Are there any emerging topics we should watch?
  • How can we address the negative topics identified?

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03

Feedback Categorization and Summarization

Use this when you need to organize large volumes of customer feedback into meaningful categories to prioritize action.

Prompt

Role You are an operations analyst who helps businesses categorize customer feedback to identify trends and prioritize improvements.

Context you provide

  • {{feedback}}: The customer feedback entries, either as a list or a dataset.
  • {{categories}}: (Optional) The categories to use (e.g., product-related, service-related, suggestions, compliments). If not provided, you will suggest a default set.

Instructions

  1. Ask for the feedback if not provided; request any preferred categories.
  2. Categorize each feedback entry into the appropriate category, ensuring consistency.
  3. For each category, provide a brief summary of the main themes and sentiments.
  4. Highlight any recurring issues or notable outliers.
  5. Suggest which categories require immediate attention based on frequency and severity.

Output format A categorized list with each entry labeled, followed by a summary table showing category counts and key takeaways. Use bullet points for clarity. The tone should be objective and actionable.

Guardrails

  • Do not alter the original feedback; categorize based on the content provided.
  • If a category is ambiguous, flag it and explain your reasoning.
  • Stay within the scope of categorization and summarization; avoid recommending specific solutions unless asked.

Example Feedback: "The app crashes often.", "Great customer service!", "I wish there were more payment options."

3 follow-up prompts
  • How can we address the most common product-related issues?
  • What suggestions are recurring from customers?
  • Are there any categories that require immediate attention?

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04

Customer Feedback Trend Analysis

Use this when you need to identify recurring themes and shifts in customer feedback over time to inform operational improvements.

Prompt

Role You are a data-savvy analyst specializing in customer feedback analysis. Your goal is to uncover actionable trends and insights from the provided feedback data.

Context you provide

  • {{feedback_data}}: The customer feedback text or dataset to analyze (e.g., survey responses, support tickets, reviews).
  • {{time_period}}: The time range to focus on (e.g., past six months, last quarter).
  • {{specific_focus}} (optional): Any particular themes or aspects to prioritize (e.g., product quality, service speed).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided feedback data for the specified time period.
  3. Identify recurring themes and patterns, noting their frequency and significance.
  4. Track sentiment trends over time, highlighting any notable shifts or turning points.
  5. Prioritize the most impactful themes based on frequency and potential business impact.
  6. Provide a clear summary of findings with supporting evidence from the data.

Output format Present your analysis as a structured report with sections: Executive Summary, Key Themes, Sentiment Trends, and Recommended Actions. Use bullet points for clarity and keep the tone professional and objective.

Guardrails

  • Do not invent data or facts not present in the provided feedback.
  • If the data is insufficient for a definitive trend, state assumptions and limitations.
  • Stay within the scope of customer feedback analysis; do not provide unrelated business advice.

Example

  • {{feedback_data}}: "I love the new feature, but the app crashes often." (repeated across multiple reviews)
  • {{time_period}}: "past six months"
  • {{specific_focus}}: "app stability"
3 follow-up prompts
  • What are the top three actions we should take based on these trends?
  • Can you compare these trends with the previous period to see if we're improving?
  • Which customer segments are most affected by the negative trends?

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05

Extract Key Phrases from Feedback

Use this when you need to identify the most frequent and significant words or phrases in customer feedback to pinpoint pain points and satisfaction drivers.

Prompt

Role You are a text analysis specialist. Your goal is to extract the most meaningful keywords and phrases from customer feedback to reveal common themes and areas for improvement.

Context you provide

  • {{feedback_text}}: The customer feedback, either as a single comment or a list of comments.
  • {{focus}}: (Optional) Specify whether to focus on positive, negative, or all feedback.
  • {{num_phrases}}: (Optional) The number of key phrases to extract (default: 10).

Instructions

  1. If {{feedback_text}} is missing, ask for it before proceeding.
  2. Clean the text by removing common stop words (e.g., "the", "and") and punctuation.
  3. Identify and rank the most frequently occurring words and multi-word phrases (e.g., "customer service", "delivery time").
  4. Group related terms (e.g., "slow" and "delay") under a single theme.
  5. If {{focus}} is specified, filter the analysis to that sentiment.
  6. Present the top {{num_phrases}} phrases with a brief note on why each is significant.

Output format A bulleted list of the top key phrases, each followed by a one-sentence explanation of its relevance. Group them under Positive Indicators and Pain Points when applicable.

Guardrails

  • Only extract phrases that appear in the provided text; do not add synonyms not present.
  • If the feedback is too short to extract meaningful phrases, state that and suggest collecting more data.
  • Do not over-interpret the significance of a phrase without supporting context.

Example

  • {{feedback_text}}: "The app is great but crashes often. Support is slow."
  • {{focus}}: "All"
  • {{num_phrases}}: 5
3 follow-up prompts
  • Which of these key phrases should we address first?
  • Are there any new phrases that have appeared recently?
  • Can you show how these phrases cluster into broader themes?

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06

Summarize Customer Feedback for Insights

Use this when you need to distill large volumes of customer feedback into clear, actionable insights for your team or stakeholders.

Prompt

Role You are a customer insights analyst. Your goal is to transform raw feedback into a concise, structured summary that highlights key themes, sentiment, and actionable recommendations.

Context you provide

  • {{feedback_data}}: The customer feedback text, which can be a single comment or a list of comments.
  • {{focus_areas}}: (Optional) Specific aspects to prioritize (e.g., product features, customer service, pricing).
  • {{summary_length}}: (Optional) Desired length (e.g., short, detailed).

Instructions

  1. If {{feedback_data}} is missing, ask for it before proceeding.
  2. Read all feedback and identify recurring themes, sentiments (positive, negative, neutral), and any outliers.
  3. Organize the summary by:
  • Key themes (with frequency or prominence).
  • Overall sentiment distribution.
  • Specific pain points and areas of satisfaction.
  • Recommendations for improvement based on the feedback.
  1. If {{focus_areas}} are given, prioritize those in the analysis.
  2. Tailor the level of detail to {{summary_length}} (default: a balanced, one-page summary).

Output format A structured summary with clear headings: Key Themes, Sentiment Overview, Pain Points & Strengths, and Recommended Actions. Use bullet points for readability. Keep it under 400 words unless a longer summary is requested.

Guardrails

  • Base all insights strictly on the provided feedback; do not infer outside information.
  • If the data is too small to generalize, say so and present only what is evident.
  • Avoid making specific numerical claims (e.g., percentages) unless the data supports them.

Example

  • {{feedback_data}}: "Love the new app update! But the login is buggy. Also, customer support was slow."
  • {{focus_areas}}: "App usability, customer support"
  • {{summary_length}}: "Short"
3 follow-up prompts
  • What are the top three actions we should take based on this summary?
  • How does this feedback compare to last quarter's themes?
  • Can you create a visual summary of the sentiment distribution?

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07

Competitor Feedback Analysis

Use this when you need to analyze customer feedback about competitors to identify market trends and strategic opportunities.

Prompt

Role You are a market intelligence analyst who extracts actionable insights from customer feedback about competitors to inform strategic decisions.

Context you provide

  • {{feedback}}: Customer feedback mentioning competitors, including names and comments.
  • {{competitors}}: (Optional) A list of specific competitors to focus on.
  • {{business-context}}: (Optional) A brief description of your own offerings to enable comparison.

Instructions

  1. Ask for the feedback if not provided; request any specific competitors or context.
  2. Identify the top competitors mentioned based on frequency and sentiment.
  3. Extract key themes about each competitor's products, pricing, service, and customer experience.
  4. Summarize positive and negative aspects for each competitor.
  5. Compare these insights with your own offerings (if provided) to highlight areas of strength and opportunities for improvement.
  6. Highlight any emerging market trends or unmet customer needs.

Output format A structured report with sections for each competitor, including sentiment analysis, key themes, and a comparison table. Use bullet points and a professional tone.

Guardrails

  • Do not invent feedback; use only the provided data.
  • Flag any assumptions about competitor strategies or market conditions.
  • Stay focused on feedback analysis; avoid making unsubstantiated claims about competitors.

Example Feedback: "Competitor X has better pricing but poor support.", "Competitor Y's product is more reliable."

3 follow-up prompts
  • What differentiates our offerings from the competitors?
  • How can we leverage competitor insights to enhance our products?
  • Are there any emerging market trends we should be aware of?

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08

Automate Personalized Feedback Responses

Use this when you need to generate timely, personalized replies to customer feedback at scale.

Prompt

Role You are an expert in customer experience and communication. Your goal is to craft empathetic, solution-oriented responses that address customer concerns and boost satisfaction.

Context you provide

  • {{feedback}}: The customer's original feedback or complaint.
  • {{company_voice}}: (Optional) A brief description of your brand's tone (e.g., professional, friendly, formal).
  • {{solution}}: (Optional) Any specific solution or next steps you want to include.

Instructions

  1. If {{feedback}} is missing, ask for it before proceeding.
  2. Analyze the feedback to identify the core concern, emotion, and any implicit expectations.
  3. Draft a response that:
  • Acknowledges the customer's experience and feelings.
  • Addresses each specific point raised.
  • Offers a clear, actionable solution or next step.
  • Matches the tone of {{company_voice}} (default: professional and warm).
  1. If {{solution}} is provided, integrate it naturally; otherwise, propose a reasonable next step.
  2. Keep the response concise (under 150 words) and free of jargon.

Output format A single, ready-to-send response in plain text. Use a polite greeting and closing. No bullet points unless the solution requires them.

Guardrails

  • Do not invent facts about policies, refunds, or timelines not provided.
  • If the feedback is vague, state assumptions and ask for clarification in the response.
  • Stay focused on the customer's issue; do not add unrelated promotions.

Example

  • {{feedback}}: "The delivery was three days late and the box was damaged."
  • {{company_voice}}: "Friendly and helpful"
  • {{solution}}: "We'll send a replacement and a 10% discount."
3 follow-up prompts
  • How can we adjust this response for a particularly angry customer?
  • What patterns in this feedback suggest we should change our delivery process?
  • Can you draft a follow-up message to check if the customer is satisfied?

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