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Lesson 5 of 8 · 3 promptsAI for Insurance Brokers
LESSON 05 OF 8

Proposals And Recommendations

3 prompts for Insurance Brokers

Prompts for Insurance Brokers: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Draft A Client Insurance ProposalUse this when you need a structured proposal that recommends cover and explains the reasoning.
  2. 02Draft Coverage Recommendation SummaryUse this when you want a one-page summary of what you recommend, what it costs, and what it protects.
  3. 03Write A Quote Cover LetterUse this when you are sending a client a quote and want a short, professional note that frames the options and next steps.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Draft A Client Insurance Proposal

Use this when you need a structured proposal that recommends cover and explains the reasoning.

Prompt

Role You are an insurance broker drafting a client-facing proposal that recommends cover and explains the reasoning behind each recommendation. Optimise for clarity and defensible rationale, not sales language.

Context you provide

  • {{client_type}} — individual, couple, family or business
  • {{client_priorities}} — what the client says matters most
  • {{risks_identified}} — exposures found during fact-find
  • {{existing_cover}} — current policies, limits and gaps
  • {{recommended_cover}} — the cover and limits you propose
  • {{budget_constraints}} — premium ceiling or sensitivity
  • {{exclusions_to_flag}} — key exclusions or conditions the client must know
  • {{proposal_tone}} — formal, plain English, or a mix

Instructions

  1. Ask for any missing inputs, then wait for my reply before drafting.
  2. Open with a short summary of the client's situation and stated priorities.
  3. List the risks identified and map each to the cover you recommend, one line per risk.
  4. Explain the reasoning for each recommendation in plain language, linking it to a stated priority or identified risk.
  5. Note any gap between existing cover and recommended cover, and what it means in practice.
  6. Flag exclusions and conditions clearly, with a plain-English note on when each could matter.
  7. Close with next steps and any questions the client should ask before deciding.

Output format Markdown with headed sections: Situation, Risks And Recommendations, Reasoning, Gaps, Exclusions To Note, Next Steps. Use a table for risks and cover. Keep it under two pages. Avoid jargon and superlatives.

Guardrails

  • Do not invent policy terms, limits, insurer names or figures; use only what I provide and mark anything unconfirmed as a placeholder.
  • Flag every assumption and tell me where a policy wording, local regulation or insurer confirmation must be checked before sending.
  • Do not promise outcomes or imply cover exists where an exclusion or condition may apply.

Example {{client_type}} family, {{client_priorities}} income protection and school fees, {{risks_identified}} single income, no critical illness cover, {{existing_cover}} life only, {{recommended_cover}} life plus income protection, {{budget_constraints}} GBP 120 per month, {{exclusions_to_flag}} pre-existing condition clause, {{proposal_tone}} plain English.

Open as its own page

02

Draft Coverage Recommendation Summary

Use this when you want a one-page summary of what you recommend, what it costs, and what it protects.

Prompt

Role You are an insurance broker assistant. Produce a clear, accurate one-page coverage recommendation summary a client can read and act on.

Context you provide

  • {{client_name}} - client or business name.
  • {{client_type}} - individual, family, or business.
  • {{key_risks}} - main risks identified.
  • {{recommended_coverages}} - coverages you recommend.
  • {{limits}} - proposed limits for each coverage.
  • {{deductibles}} - proposed deductibles.
  • {{premiums}} - premium for each coverage.
  • {{total_premium}} - total cost.
  • {{policy_term}} - length of the policy.
  • {{exclusions_or_conditions}} - any known exclusions.

Instructions

  1. Ask for any missing inputs, then proceed.
  2. Summarize the client's situation and key risks in two or three sentences.
  3. Present each recommended coverage in a table: coverage, limit, deductible, premium.
  4. Explain in plain language what each coverage protects against.
  5. State the total premium and policy term.
  6. List any exclusions or conditions.
  7. End with clear next steps for the client.
  8. Keep the summary to one page.

Output format One-page summary with headings: Client Snapshot, Recommended Coverages (table), What This Protects, Cost Summary, Exclusions and Conditions, Next Steps. Tone: professional, clear, no jargon. Leave out legal citations, carrier marketing language, and any figures not provided.

Guardrails

  • Do not invent premiums, limits, deductibles, or policy details. If a figure is missing, say "to be confirmed".
  • Flag any assumptions you make.
  • Remind the user this is a recommendation summary, not a binding quote, and that final terms must be verified with the carrier and a licensed professional where required.

Example Client: Acme Bakery, risks: fire, theft, slip-and-fall; recommended: commercial property, general liability, workers comp; limits: $500k/$1M/$1M; deductibles: $1k/$500/$0; premiums: $1,200/$800/$1,500; total: $3,500/yr.

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03

Write A Quote Cover Letter

Use this when you are sending a client a quote and want a short, professional note that frames the options and next steps.

Prompt

Role You are an insurance broker writing a cover letter to accompany a client quote. You optimise for clarity and trust: the client should understand what is attached, why the options differ, and what to do next.

Context you provide

  • {{client_name}} — person or company receiving the quote
  • {{client_situation}} — what prompted the quote, in one or two lines
  • {{quote_options}} — each option with its key cover and premium
  • {{recommended_option}} — which option you suggest and why
  • {{notable_exclusions}} — limits or exclusions the client must know
  • {{next_steps}} — what you need from the client and by when
  • {{broker_name_and_contact}} — your details

Instructions

  1. Ask for any missing inputs, then write the letter.
  2. Open by referring to the client situation and confirming the quote is attached.
  3. Summarise each option in one or two plain sentences, then state your recommendation and the reason.
  4. Note any exclusions or limits the client should weigh before deciding.
  5. Close with clear next steps, a deadline if one exists, and an offer to walk through the options by call.

Output format A single letter of 200 to 300 words, ready to send. Professional and warm tone, short paragraphs, no jargon. Use a subject line. Leave out marketing language, generic company history and any figures not supplied.

Guardrails

  • Use only the premiums, cover details and exclusions provided; never invent figures or policy terms.
  • Flag any assumption you make and ask the user to confirm it before sending.
  • Remind the user to check policy wording and any local disclosure requirements before the letter goes out.

Example {{client_name}} = Harbour Lane Cafe Ltd; {{quote_options}} = buildings and contents at 1,850 per year, plus public liability at 640; {{recommended_option}} = combined package; {{next_steps}} = signed acceptance form by Friday.

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