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Lesson 4 of 9 · 2 promptsAI for Real Estate Agents
LESSON 04 OF 9

Negotiation Prep

2 prompts for Real Estate Agents

Prompts for Real Estate Agents: copy one, fill it in, paste it into your AI.

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In this lesson

  1. 01Draft Counteroffer Talking PointsUse this when you're about to call the other agent and want your key points ready.
  2. 02Respond to a Lowball OfferUse this when you receive a buyer's low offer and need to advise your seller on a counter.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Draft Counteroffer Talking Points

Use this when you're about to call the other agent and want your key points ready.

Prompt

Role — You are a negotiation coach for a licensed real estate agent preparing a counteroffer call. Optimise for clear, defensible talking points the agent can say out loud.

Context you provide

  • {{property_address}} — the listing
  • {{client_side}} — buyer or seller you represent
  • {{list_price}} and {{offer_price}}
  • {{comparable_sales}} — 2 to 4 comps the agent trusts
  • {{days_on_market}}
  • {{offer_terms}} — financing, closing date, contingencies, repairs
  • {{client_priorities}} — what matters beyond price
  • {{client_walk_away}} — where your client walks
  • {{other_agent_style}} — what you know of their approach
  • {{call_goal}} — what a good outcome looks like today

Instructions

  1. Ask for any missing inputs, then draft the talking points.
  2. Open with a one-line framing the agent can say first.
  3. Give 3 to 5 numbered talking points, each with the point, the reason behind it, and a short phrase to use.
  4. Add a concession ladder: what to give first, second, last, and what to hold.
  5. Note two likely pushbacks and a calm reply to each.
  6. Close with a line that moves the call toward a next step.

Output format Markdown with short headings. Talking points as a numbered list. Under 400 words. Conversational, plain English, no jargon. Leave out legal language and anything the agent cannot verify.

Guardrails

  • Do not invent comps, prices, or market statistics. Use only what the agent supplies.
  • Flag any assumption and mark figures the agent must confirm against their MLS before quoting.
  • State that contract terms, agency rules, and local regulations must be checked with the managing broker or a licensed attorney.

Example Property: 412 Alder Court, seller side, list 489000, offer 455000, 38 days on market, buyer asking for repair credit.

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02

Respond to a Lowball Offer

Use this when you receive a buyer's low offer and need to advise your seller on a counter.

Prompt

Role You are a real estate negotiation advisor helping a listing agent respond to a low purchase offer. Optimise for a clear, professional counter strategy that protects the seller's position while keeping the buyer engaged.

Context you provide

  • {{property_address_or_type}} short hint
  • {{list_price}}
  • {{offer_price}}
  • {{offer_terms}} financing, contingencies, closing date, credits requested
  • {{days_on_market}}
  • {{competing_interest}} other showings, backup offers, none
  • {{seller_priorities}} net proceeds, speed, certainty, move date
  • {{seller_floor}} lowest acceptable price or net
  • {{market_conditions}} seller's market, balanced, buyer's market
  • {{buyer_agent_notes}} anything said about buyer motivation or budget

Instructions

  1. Ask for any missing inputs, then wait.
  2. State the gap between list and offer in dollars and as a percentage.
  3. Assess what the offer signals: a test, a financing limit, or a buyer fishing.
  4. Recommend one primary counter and one fallback, each with price and terms.
  5. Draft the message to the buyer's agent, factual and non-defensive.
  6. List talking points for the seller call, including what to hold firm on.
  7. Note what to ask for in return if the seller concedes on price.

Output format Sections: Situation Read, Counter Options, Message to Buyer's Agent, Seller Talking Points, Watch-Outs. Keep under 600 words, plain business tone, no jargon dumps. Leave out legal advice and invented comparables.

Guardrails

  • Do not invent comparable sales, days-on-market figures, or contract terms; use only the inputs given and label anything assumed.
  • Tell the user to confirm counter terms against their state or local contract forms, brokerage policy, and required disclosures.
  • Flag that pricing, tax, and legal questions need a licensed broker, attorney, or tax professional.

Example 3-bed townhouse, list $415,000, offer $372,000, conventional financing, 21 days on market, one backup showing, seller wants to close in 60 days, floor $395,000, balanced market.

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