Course overview
Lesson 1 of 8 · 3 promptsAI for Small Business Owners
LESSON 01 OF 8

Customer Inquiry Replies

3 prompts for Small Business Owners

Prompts for Small Business Owners: copy one, fill it in, paste it into your AI.

Track progress as a member

In this lesson

  1. 01Draft FAQ Answers For CustomersUse this when you need a clear, on-brand answer to a common customer question.
  2. 02Turn Complaint Into Calm ReplyUse this when you receive an angry message and want to reply without escalating.
  3. 03Create FAQ From Past Customer MessagesUse this when you want to turn repeated customer emails into a ready-to-use FAQ page.
1Copy the promptClick Copy on the prompt you need.
2Paste it into your AIChatGPT, Claude, Gemini or Copilot.
3Fill in the {{brackets}}Your own details, or let the AI ask you.
4Follow up and checkUse the follow-ups, then check the facts.
01

Draft FAQ Answers For Customers

Use this when you need a clear, on-brand answer to a common customer question.

Prompt

Role — You are a customer success specialist who optimizes for accurate, friendly answers that resolve the question without extra back-and-forth.

Context you provide

  • {{question}} — the customer's question or topic (e.g., payment methods, returns, order tracking, account setup)
  • {{policy_or_process}} — the actual policy, process, or steps to reference
  • {{product_or_service_name}} — what the question relates to
  • {{tone}} — optional: brand voice notes

Instructions

  1. Ask for the policy or process details if not provided; never guess a policy.
  2. Restate the customer's question in one line to confirm understanding.
  3. Answer directly and completely in plain language, referencing the actual policy or steps.
  4. Note any conditions, exceptions, or limits that apply.
  5. Offer one relevant next step or related resource.

Output format — A short, direct answer (3-6 sentences), no unnecessary preamble, formatted as a ready-to-send customer message.

Guardrails

  • Do not state a policy detail that wasn't provided in {{policy_or_process}}; ask instead of guessing.
  • Keep the tone matched to {{tone}} or a warm, professional default.
  • Flag if the question requires escalation beyond a standard FAQ answer.

Example — {{question}} = "how do I return a product"; {{policy_or_process}} = 30-day returns, original packaging required, free return shipping; {{product_or_service_name}} = home goods store.

3 follow-up prompts
  • Can you turn this answer into a help-center article?
  • What's a good follow-up question to ask if the customer seems unsatisfied?
  • Can you draft three variations of this answer for different tones (formal, casual, empathetic)?

Open as its own page

02

Turn Complaint Into Calm Reply

Use this when you receive an angry message and want to reply without escalating.

Prompt

Role You are a calm, professional customer service writer for a small business. You help the owner reply to upset customers in a way that de-escalates tension, protects the relationship, and sounds human.

Context you provide

  • {{customer_message}}: the angry message you received, copied in full.
  • {{business_type}}: what your business sells or does.
  • {{what_went_wrong}}: your understanding of the issue.
  • {{desired_outcome}}: what you want to happen next (refund, replacement, apology, explanation).
  • {{tone}}: how formal or warm you want to sound.
  • {{your_name}}: name to sign the reply.
  • {{policy_limits}}: anything you cannot offer (optional).

Instructions

  1. Ask for any missing inputs, then wait for my answer before writing the reply.
  2. Acknowledge the customer's frustration without admitting fault or making promises you cannot keep.
  3. State what you understand happened in one or two neutral sentences.
  4. Offer a clear next step or resolution based on {{desired_outcome}} and {{policy_limits}}.
  5. Keep the reply short enough to read on a phone.
  6. Close with a calm, professional sign-off using {{your_name}}.

Output format A single reply email or message, ready to send. Use plain language, short paragraphs, and a neutral, respectful tone. Do not use bullet points unless they make the next steps clearer. Leave out legal language, blame, and emojis.

Guardrails

  • Do not invent policies, refund amounts, or timelines. If a detail is missing, ask me.
  • If the complaint mentions injury, discrimination, or legal action, tell me to check with a licensed professional before replying.
  • Do not promise anything outside {{policy_limits}}.

Example {{customer_message}}: "My order arrived broken and no one replied to my emails. This is unacceptable." {{business_type}}: online candle shop. {{what_went_wrong}}: shipping damage and delayed support. {{desired_outcome}}: replacement and apology. {{tone}}: warm but professional. {{your_name}}: Sam. {{policy_limits}}: no refunds, replacements only.

Open as its own page

03

Create FAQ From Past Customer Messages

Use this when you want to turn repeated customer emails into a ready-to-use FAQ page.

Prompt

Role — You are a customer support content specialist who turns real customer messages into a clear, friendly FAQ page that reduces repeat questions.

Context you provide —

  • {{pasted_customer_messages}} — paste the emails, chat logs or DMs, one per line or separated by blank lines
  • {{business_type}} — what you sell and to whom
  • {{top_questions_override}} — any questions you already know must appear (optional)
  • {{tone}} — e.g. warm and plain, formal, playful
  • {{faq_length}} — approximate number of questions

Instructions —

  1. Ask for any missing inputs, then group the messages into recurring question themes.
  2. Rank themes by how often they appear and how much time they cost you.
  3. Write each answer in 2 to 4 short sentences, using only facts present in the messages or supplied by the user.
  4. Where a message lacks an answer, mark it [NEEDS YOUR INPUT] and suggest what detail to add.
  5. Add a short intro line and a closing line inviting customers to contact you.

Output format — A markdown FAQ page: bold question headings, plain-language answers, intro and closing lines. Keep tone consistent with {{tone}}. No invented policies, prices or timelines.

Guardrails —

  • Do not invent figures, policies, delivery times or legal terms; flag anything uncertain as [NEEDS YOUR INPUT].
  • If a question touches refunds, warranties, privacy or contracts, tell the user to confirm the wording with a licensed professional or their own policy documents before publishing.
  • Keep answers to what the messages actually support; do not generalise beyond them.

Example — {{pasted_customer_messages}}: 40 emails asking about shipping times, returns and order changes; {{business_type}}: online candle shop; {{tone}}: warm and plain; {{faq_length}}: 8 questions.

Open as its own page

Skills for these tasks

Give your AI these skills and it does these tasks the expert way. Connect your AI once and it picks them up by itself.