Introduction

0:08 Welcome to this course on AI in marketing. We will explore how artificial intelligence is changing the marketing world. We will begin by understanding the significance of AI in today's marketing landscape and why it is becoming an essential tool for modern marketers. We will then dive into the various AI marketing use cases illustrating how AI is being leveraged in real world scenarios to enhance customer experience, optimize the strategies and drive business growth. Next, we will focus on how to effectively incorporate AI into your marketing strategy.

0:32 You will learn about the key steps to integrate AI powered tools and solutions into your campaign to enhance their efficiency and effectiveness. To bring theory into practice, we will showcase practical demos such as AIdriven ad copy generation, crafting personalized email campaigns and creating product descriptions and many more that are optimized for customer engagement. So these demos will give you a hands-on understanding of how to leverage AI in various aspect of your marketing effort. So now let's start with what is AI