Video course · 11 chapters · 48 min · certificate
AI in Digital Marketing: Practical Strategies, Tools, and Use Cases
Practical AI for digital marketing: what AI marketing is, its benefits, and hands-on ChatGPT use cases including content calendars, customer support replies, blog outlines, email campaigns, social captions, product descriptions and ad headlines and taglines.
What you'll learn
- Define AI marketing
- Explain the benefits of AI in marketing
- Plan content calendars with AI
- Handle support replies and blog outlines
- Write email campaigns and social captions
- Create product descriptions, headlines and taglines
Chapters
11 chapters · 48:13-
1:20
01Intro Members
Introduction
How AI is changing marketing.
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1:12
02Concepts Members
What AI marketing is
AI technologies driving smarter marketing.
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13:07
03Benefits Members
Benefits of AI in marketing
Why AI matters in competitive digital markets.
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1:38
04Content Members
Creating a content calendar
Planning a week of Instagram content.
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2:32
05Content Members
A sample calendar with hashtags
Adding hashtags and details.
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3:35
06Support Members
Customer support simulation
Responding to complaints with empathy.
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4:03
07Content Members
Blog post outlines
Planning a blog post outline.
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3:20
08Email Members
Email campaigns
A welcome email series.
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2:43
09Social Members
Social media captions
Captions for a flash sale.
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6:44
10E-commerce Members
Product descriptions
Writing product descriptions.
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7:59
11Ads Members
Ad headlines and taglines
Headlines and taglines for brands.
Jobs this course suits
Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.