Pressure to use AI and course overview

0:00 Well, the goal of this course is to make sure that you become more comfortable with the use of AI. To make sure that you're always in a six-figure, if not multi6figure job so you don't become replaced by AI but empowered by it. This course will help regardless of your job title or your seniority. Whether you're junior or senior later in life, whether you're a go-to market expert, product marketing manager, growth marketer, demand genen, I teach by principles.

0:47 And this course is based on principles that will help you get some insight for you to implement into your role today. This course is going to cover five sections starting with your goal, systems thinking, scalability, tactics, and Q&A. And to make this course more valuable to you, there is a complimentary workbook linked down below in the description for you to download. Kicking off with your goal, AI product managers are earning anywhere between $300,000 to a million.

1:11 And it is wild to think of, but you can too. At least you can boost your income through the use of AI. And as a coach, my goal for you is always to be respected, valued, paid more, and feel stable and secure in your role. Especially if you work in tech, where you know what the layoffs have been like, you know what the job market is like right now. So my goal as a coach is to make sure that you have the fundamentals to always push your career in a direction that you want.

1:35 So I don't want you to do more for the sake of it. I want you to do what is required for you to make sure that you become a lynchpin in your organization so you get the career and the fulfillment and the salary out of it that you desire. The goal is to be given promotions without begging for it, not being let go with every round that's happening. And I know that few of you, especially that I've coached, have had three or four rounds of layoffs before finally coming to me and we were like, "Okay, let's put a plan together." So the goal of this and the goal of anything in life is not to just do more work for the sake of it.

2:23 Is to do the right work. And the right work by definition is the work that matters to the organization, which I will go into depth in in the systems thinking portion of this course. But fundamentally, using AI, right, can do that. It can make sure that you're working on the right stuff and making sure that you have the biggest impact in your career. Because whether you work at this organization or you decide to move to a new one, the goal is you have the skills that you can take wherever you go.

2:46 Even if you decide to go down the fractional or the consulting route, you have the skills set within you like a piece of software that you are [laughter] like a product that you can take and you can leverage in discussions moving forward. So the concept of a 10x engineer exists and I believe that you can become the 10x of your job role. So I'm going to use the example of a product marketing manager which I am and I coach product marketing managers and other people but hey you know but fundamentally your goal should be absolutely rooted in making sure that you drive your career that your career goes in the direction that you want that you make sure that you're working on the launches the projects the initiatives at work that will drive you in the direction that you want for your career.

3:32 So it's not just about learning a little bit of like tactics or hacks or whatever the case may be that usually is orientated with the use of AI but actually it's around how can you use this to make sure that your life becomes better because of it that's it fundamentally if we break it down because [snorts] otherwise if you work at an organization that's like hey we're not implementing AI right now we're under regulation like there's red tape here or an organ organizations like we're anti-AI, we're not going to adopt it.

4:18 Or maybe they say you we don't have budget for our department to implement AI tools. Unfortunately, it means that you cannot rely on your current company for you to move forward. You cannot rely on them to progress. Your goal should always be how can I use my learnings and invest in myself and make sure that I'm pushing my career forward regardless of whatever has been decided by this organization. So luckily if you work at an organization that really fosters growth and fosters innovation then you'll be able to learn about AI whilst doing your job.

4:42 Now if you work at an organization that doesn't have that good culture or that mindset which is weird to me but hey ho you know some organizations need to go bust and be left in the in the lurches. So maybe that's one of them. But the organizations that aren't pushing for you to learn AI, you need to do it unfortunately in your downtime or in your spare time. If you are not using your spare time in order to level up and to learn new skills that will move you forward in your career, wherever you want to go, you are doing yourself a disservice and you're allowing your employer to dictate where you go.

5:05 Does that make sense? The goal is always to fundamentally own your freaking career. Own it in both your hands. This is why when I coach people and they're like, I've been laid off again. And I'm like, there's a pattern here. There's a systemic pattern that we need to break. And that's why this course has been mindfully created to make sure that it's not just about the fact of learning a random bit of information that you're like, "Oh, that was nice.

5:53 Yeah, that was great." You're basically entertaining yourself through educational content. My goal with everything that I've created, and I my goodness, I'm ranting now, but let's just flow with it. My goal with everything that I create, including my challenge, including my coaching, is always orientated around friaking action. Always around action. It's not about just like sitting there or just clicking next, next, next, and then getting a little certification at the end of it. And you're like, "Wow, I'm so accomplished.

6:15 I have this random digital certification with literally means nothing, but it has my name on it and a little stamp. It's like what are you talking like what are you doing like get a grip. The goal is all around action. So I want you to continue with this course with the mindset of action with your goal in mind. Your goal your goal your goal for your career not my career. Your career is for you to fundamentally move yourself in the direction that you want.

6:40 Whether it be earn freaking big money or whether it be working on projects that really matter and actually create shifts and changes in this world or maybe something that you fundamentally care about or whatever the case may be. Even if it's just like to give your kids a better life, to give your family a better life for you to be able to not care about whether there's, you know, layoffs or whatever. You're like, I'm I'm good.

7:04 Like I'm solid. I know that I can land like 10 other jobs like in the next few months. like it's it's cool. So, fundamentally, your goal should be