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Video course · 15 chapters · 182 min · certificate

AI Marketing Strategy Course: Build Systems for Real Results

AI for marketers who want real results: owning your career, AI as leverage, a healthy experimental mindset, prioritizing by constraints, outcomes over outputs, human judgement and guardrails, career acceleration, building a moat, custom GPTs, the BRIEF prompt framework and answers to common questions.

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What you'll learn

  • Set a personal goal and treat AI as leverage
  • Prioritize AI use by business constraints
  • Focus on outcomes rather than outputs
  • Apply judgement and guardrails
  • Build custom GPTs with the BRIEF framework
  • Future-proof your marketing career

Chapters

15 chapters · 181:54
  1. 7:29 01Intro Members Pressure to use AI and course overview Responding to AI mandates and becoming a 10x marketer.
  2. 14:10 02Mindset Members Personal goals, leverage and mindset Setting goals, AI as leverage, curiosity and tinkering.
  3. 16:14 03Strategy Members Prioritize by constraint Asking 'what's the biggest constraint?' with a sales case study.
  4. 11:52 04Impact Members Outcomes versus outputs Scaling mastery, not mediocrity.
  5. 11:04 05Judgement Members Human intelligence and guardrails Product sense, guardrails, and how AI changes marketing vs product orgs.
  6. 12:33 06Career Members AI and your career Accelerating career and reputation; speed vs quality.
  7. 9:40 07Career Members Futureproofing and your moat Creating a moat; the piano analogy and why custom GPTs.
  8. 17:08 08Build Members Building a custom GPT A battlecard GPT and tool stack automations.
  9. 13:11 09Framework Members Choosing what to build and BRIEF Building for constraints and the BRIEF prompt framework.
  10. 12:07 10Q&A Members Q&A: careers and AI recommendations Using AI for development and getting AI to recommend your product.
  11. 14:35 11Q&A Members Q&A: tools, metrics and failures Tools for solo PMMs, metrics to move and lessons from failures.
  12. 12:05 12Q&A Members Q&A: sales enablement and intel AI for sales enablement and competitor intelligence.
  13. 9:54 13Q&A Members On-brand videos and orchestration On-brand social videos and the solo PMM as GTM orchestrator.
  14. 10:15 14Q&A Members Infographics and hallucinations Audience-targeted infographics and handling hallucinations in competitive research.
  15. 9:37 15Wrap-up Members Becoming irreplaceable The abacus versus calculator analogy.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Digital Marketing ManagersDigital Marketing SpecialistsMarketing ConsultantsMarketing ManagersCMOs (Chief Marketing Officers)Content Marketing ManagersDemand Generation ManagersGrowth MarketersMarketing and CommunicationsMarketing DirectorsSales and MarketingsVice Presidents of Marketing