Recap: Stealing Winning Hooks from Viral TikTok Creators

00:01 Week two of AI training club, not camp. Uh this week we talked about stealing winning hooks and scripts from viral TikTok creators. If you missed the Tuesday session, I'm just going to tap through a couple of slides just to uh recap a little bit to encourage you guys to go watch the replay and download the package for RunDiffusion that we talked about into on Tuesday. It was great. Um so if we haven't met yet, I'm Alicia. I lead

00:23 creative strategy at Motion and I am your coach for these Thursday sessions. I'm also sometimes on on the Tuesday sessions and you can find me on TikTok and Instagram at Alicia from Motion. Since I'm here, may as well plug myself. So on Tuesday we talked about First we talked about why ugly ads really work on Meta. We talked about how to come up with ideas and why you should come up with ideas that fill your full funnel

00:46 with creative that looks like your customers for you page. We also talked about the homework for this week, which was research aka doom scrolling. Um and then we talked about how to do that research on TikTok with keywords. Uh Ryan, another coach from here uh up with another coach on Thursdays is going to talk about his process for keyword research today. And then I also

01:09 went through my entire workflow from Slack all the way to Notion using RunDiffusion to bookmark all of these creative components from your customers for you page content. So this is like a really good session about how to bookmark all of these components, download them into your brain with RunDiffusion so that you can come up with concepts that look like content from your customers for you page and then you end up with these banks. Highly recommend go watch the replay. Everybody

01:32 always asks, so I just wanted to give you a TLDR. And now today we are going to invite Sarah and Ryan up to the stage. Sarah and Ryan are going to chat through persona research and they're going to chat to chat through how to use AI to do scripting with free that sounds like your customers well. I literally can't talk today. It's on Thursday. Guys, don't work for an AI company. I don't recommend it. All

01:54 right. [laughter] Um Sarah, I'm going to throw it to you first to introduce yourself and actually maybe Ryan you should introduce yourself as well and then we'll go ahead and get started with Sarah's session. >> Yeah, that sounds >> Hey guys, I'm Sarah. Um, I've been a creative strategist for over 6 years now, which is crazy. Came up in the agency world. Did a bit of freelancing and I'm currently full-time creative

02:17 strategy lead leading the department at Londontown USA, which is a clean nail polish brand. Ryan, I'll pass it to you. >> Thanks so much. Hi, yeah, I'm Ryan, uh, founder of of Aura. We are a performance creative agency. So, uh, over the past 10 years been producing uh, ads exclusively for D2C brands, which has been uh, super fun. I'm in a bit of a unique position cuz

02:40 I'm a creative. So, actually when I started out I was shooting, editing, you know, scripting, doing the whole thing end-to-end, which is really cool. Uh, and now we work with uh, some great global brands like I could give a crap and Dollar Fresh uh, to produce uh, their performance creative on a monthly basis. So, it's uh, it's a lot of fun. Uh, so yeah, really excited to be here and share some insights. >> Amazing. Thank you both for coming. I appreciate it and we'll throw it to

03:03 Sarah to kick us off. Sarah, I'm going to share your slides on your behalf. >> Thank you so much. And yes, and a apologies in advance, but it looks like I'm sitting on the floor and sounds like I'm in a wind tunnel. It's because I am. My AC is broken and I live in Florida, so I've had quite the day. So, apologies in advance for any technical difficulties or anything like that. But, today we're going to be talking about