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Video course · 15 chapters · 50 min · certificate

AI-Powered UGC Script Writing and Persona Research

Sarah Burnett and Ryan Walton teach a complete system for writing UGC scripts with AI, from viral hook research to persona-driven messaging. The course covers building swipe files, scraping TikTok and Reddit data, and codifying insights into micro-personas for better creative.

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What you'll learn

  • Build a For You Page swipe file to identify winning patterns for your persona
  • Scrape TikTok hashtags and comments using Apify to understand your market
  • Codify research data into micro-personas (P1.1, P1.2) for targeted creative
  • Apply a 6-step script editing checklist to improve UGC script quality
  • Differentiate between concepts, angles, and hypotheses when planning creative
  • Decide when to use AI for scale versus human judgment for creative strategy

Chapters

15 chapters · 49:33
  1. 3:23 01Hooks research Members Recap: Stealing Winning Hooks from Viral TikTok Creators Review of last week's training on researching viral hooks on TikTok.
  2. 1:04 02Trainer intros Members Meet Sarah Burnett and Ryan Walton Introduction to the two AI training coaches and their backgrounds.
  3. 2:33 03AI boundaries Members What AI Should and Shouldn't Be Used For in Creative Strategy Understanding when to use AI for scale and when to rely on human judgment.
  4. 2:00 04Swipe file Members Step 1: Building a For You Page Swipe File for Your Persona How to build a TikTok For You Page swipe file tailored to your target persona.
  5. 2:00 05Style guide Members Steps 2-4: UGC Videos, Review Platforms, and Building a Style Guide How to gather UGC examples, reviews, and build a repeatable style guide.
  6. 2:00 06Concepts first Members Step 5: Generating Concepts vs. Jumping Straight to Scripts Why you should generate concepts and hypotheses before writing full scripts.
  7. 2:07 07Editing checklist Members Step 6: The Script Editing Checklist How to refine scripts by reading them out loud and improving the first three seconds.
  8. 3:00 08Concepts vs angles Members Q&A: Concepts vs. Angles, Hypotheses, and Writing for Creators vs. Collaborating Clarifying the difference between concepts and angles in creative strategy.
  9. 3:53 09Persona research Members Ryan's Session: Turning TikTok into a Persona Research Engine Ryan explains how to use TikTok data to build deeper persona understanding.
  10. 4:00 10Apify setup Members Connecting Apify to Scrape TikTok Hashtags and Comments How to connect Apify to scrape TikTok data for persona research.
  11. 3:29 11Micro-personas Members Codifying Data into Micro-Personas (P1.1, P1.2, etc.) How to break macro persona data into specific micro-personas for targeted creative.
  12. 7:07 12Persona prioritization Members Q&A: Audience vs. Persona vs. Micro-Persona, Prioritizing Which Persona to Target First Clarifying the differences between audience, persona, and micro-persona, and how to prioritize.
  13. 7:36 13Reddit vs TikTok Members Scraping Reddit vs. TikTok, and Reverse-Engineering a Creator's Voice with AI How to use Reddit and AI to understand creator voice and expand data sources.
  14. 3:34 14Skills and data Members What Actually Counts as a Skill: It's Just a Text File / Best Data Sources Understanding that a 'skill' in AI is just a text file with instructions, and where to get data.
  15. 1:47 15AI persona agents Members Should You Build AI Persona Agents to Pre-Test Creative? Discussion on using AI agents to model personas and pre-test creative ideas.

Jobs this course suits

Our AI checked this course against 500 jobs; these get the most out of it. Each job links to its learning path.

Digital Marketing SpecialistsSocial Media ManagersMarketing and CommunicationsSocial Media CoordinatorsContent Marketing ManagersDigital Marketing ManagersMarketing ManagersSales and MarketingsBrand ManagersMarketing DirectorsBloggersCMOs (Chief Marketing Officers)