Complete AI Training
Sign inGet started

Video course · 15 chapters · 50 min · certificate

AI-Powered UGC Script Writing and Persona Research

Sarah Burnett and Ryan Walton teach a complete system for writing UGC scripts with AI, from viral hook research to persona-driven messaging. The course covers building swipe files, scraping TikTok and Reddit data, and codifying insights into micro-personas for better creative.

Become a memberAlready a member? Sign in

What you'll learn

  • Build a For You Page swipe file to identify winning patterns for your persona
  • Scrape TikTok hashtags and comments using Apify to understand your market
  • Codify research data into micro-personas (P1.1, P1.2) for targeted creative
  • Apply a 6-step script editing checklist to improve UGC script quality
  • Differentiate between concepts, angles, and hypotheses when planning creative
  • Decide when to use AI for scale versus human judgment for creative strategy

Chapters

15 chapters · 49:33
  1. 3:23 01Hooks research Members Recap: Stealing Winning Hooks from Viral TikTok Creators Review of last week's training on researching viral hooks on TikTok.
  2. 1:04 02Trainer intros Members Meet Sarah Burnett and Ryan Walton Introduction to the two AI training coaches and their backgrounds.
  3. 2:33 03AI boundaries Members What AI Should and Shouldn't Be Used For in Creative Strategy Understanding when to use AI for scale and when to rely on human judgment.
  4. 2:00 04Swipe file Members Step 1: Building a For You Page Swipe File for Your Persona How to build a TikTok For You Page swipe file tailored to your target persona.
  5. 2:00 05Style guide Members Steps 2-4: UGC Videos, Review Platforms, and Building a Style Guide How to gather UGC examples, reviews, and build a repeatable style guide.
  6. 2:00 06Concepts first Members Step 5: Generating Concepts vs. Jumping Straight to Scripts Why you should generate concepts and hypotheses before writing full scripts.
  7. 2:07 07Editing checklist Members Step 6: The Script Editing Checklist How to refine scripts by reading them out loud and improving the first three seconds.
  8. 3:00 08Concepts vs angles Members Q&A: Concepts vs. Angles, Hypotheses, and Writing for Creators vs. Collaborating Clarifying the difference between concepts and angles in creative strategy.
  9. 3:53 09Persona research Members Ryan's Session: Turning TikTok into a Persona Research Engine Ryan explains how to use TikTok data to build deeper persona understanding.
  10. 4:00 10Apify setup Members Connecting Apify to Scrape TikTok Hashtags and Comments How to connect Apify to scrape TikTok data for persona research.
  11. 3:29 11Micro-personas Members Codifying Data into Micro-Personas (P1.1, P1.2, etc.) How to break macro persona data into specific micro-personas for targeted creative.
  12. 7:07 12Persona prioritization Members Q&A: Audience vs. Persona vs. Micro-Persona, Prioritizing Which Persona to Target First Clarifying the differences between audience, persona, and micro-persona, and how to prioritize.
  13. 7:36 13Reddit vs TikTok Members Scraping Reddit vs. TikTok, and Reverse-Engineering a Creator's Voice with AI How to use Reddit and AI to understand creator voice and expand data sources.
  14. 3:34 14Skills and data Members What Actually Counts as a Skill: It's Just a Text File / Best Data Sources Understanding that a 'skill' in AI is just a text file with instructions, and where to get data.
  15. 1:47 15AI persona agents Members Should You Build AI Persona Agents to Pre-Test Creative? Discussion on using AI agents to model personas and pre-test creative ideas.