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Certification: AI-Powered UGC Script Writing & Persona Research

Prove your ability to combine AI-powered data scraping, micro-persona research, and a proven editing framework to produce high-converting UGC scripts.

Exam of 10 to 20 questionsCertificate for LinkedInIntermediate
Marketing
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The exam

Take the certification exam

Multiple-choice questions about the course. Pass with 70% or more and your certificate is issued at once, with a public page and an "Add to LinkedIn" button.

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What the exam covers

2 questions from each of the 15 chapters of the course

20 multiple-choice questions, drawn fresh for every attempt. Pass with 70% or more.

  1. 01Recap: Stealing Winning Hooks from Viral TikTok Creators3:23
  2. 02Meet Sarah Burnett and Ryan Walton1:04
  3. 03What AI Should and Shouldn't Be Used For in Creative Strategy2:33
  4. 04Step 1: Building a For You Page Swipe File for Your Persona2:00
  5. 05Steps 2-4: UGC Videos, Review Platforms, and Building a Style Guide2:00
  6. 06Step 5: Generating Concepts vs. Jumping Straight to Scripts2:00
  7. 07Step 6: The Script Editing Checklist2:07
  8. 08Q&A: Concepts vs. Angles, Hypotheses, and Writing for Creators vs. Collaborating3:00
  9. 09Ryan's Session: Turning TikTok into a Persona Research Engine3:53
  10. 10Connecting Apify to Scrape TikTok Hashtags and Comments4:00
  11. 11Codifying Data into Micro-Personas (P1.1, P1.2, etc.)3:29
  12. 12Q&A: Audience vs. Persona vs. Micro-Persona, Prioritizing Which Persona to Target First7:07
  13. 13Scraping Reddit vs. TikTok, and Reverse-Engineering a Creator's Voice with AI7:36
  14. 14What Actually Counts as a Skill: It's Just a Text File / Best Data Sources3:34
  15. 15Should You Build AI Persona Agents to Pre-Test Creative?1:47
About the course

What it certifies

This certification validates that you can reliably build a research-driven UGC script pipeline using AI. It confirms you can mine TikTok and Reddit for behavioral patterns, codify those insights into actionable micro-personas, and apply a structured editing checklist to improve script quality. You understand the difference between concept generation and script drafting, and you know when to rely on AI for scale versus human judgment for creative strategy.

Skills you prove

  • Building a For You Page swipe file to identify winning hooks and patterns
  • Scraping TikTok hashtags, comments, and Reddit data with Apify for market research
  • Codifying raw data into micro-personas (P1.1, P1.2) for targeted creative
  • Applying the 6-step script editing checklist to strengthen UGC scripts
  • Distinguishing between concepts, angles, and hypotheses when planning creative
  • Determining when AI should be used for scale versus human judgment for strategy

Who it is for

This certification is designed for copywriters, creative strategists, UGC managers, media buyers, and performance marketers who want to stop guessing and start engineering creative. It is ideal for anyone using AI tools like ChatGPT and Apify to conduct persona research, generate scripts, or build UGC briefs, and who needs a repeatable system for producing high-performing creative at scale.

How the exam works

The exam is multiple choice and timed. You will answer questions drawn from every lesson in the course, with at least one question per lesson. To pass, you must demonstrate that you can recall the 6-step script editing checklist, explain the difference between an audience, a persona, and a micro-persona, identify which data sources are best for scraping persona insights, and correctly choose when to use AI for scale versus human judgment. A score of 80% or higher earns the certification.